If you’re focused on pitching Thomson Reuters tech reporters, don’t forget about their boss, global technology editor Jonathan Weber. Yes, his bylines these days are for editing, not for writing. Jon’s weeknight party-going days are long over, so you won’t see him around. So why get to know the guy?
San Francisco's KQED got lucky this week, hiring tech edit veteran Christina Farr to launch a blog and podcast "at the intersection of new technologies, healthcare and medicine." The new franchise is called "Future of You" and launches Mar. 12 -- the day before South by Southwest -- at KQED.org/futureofyou.
Three top security reporters, from Bloomberg, Reuters and the New York Times, shared insights last night at a symposium hosted by The Bateman Group in San Francisco.
Among our takeaways:
* PR should beware of "beat creep" -- all three "security" reporters write about much more than security
December is the time to focus your clients on the 2011 editorial landscape, and how to help journalists against aggregation, curation and one another. We'll split our 30 minutes between b-to-b and b-to-c. We focus on how to build story lines that serve your clients' goals, yet tap into trends that promise page views and reader engagement.
Audio and webinar playbacks and related links now available: