Network World

Profile: Andy Patrizio, IT Freelancer

To understand IT trade journalism today, understand Andy Patrizio. The freelancer works at home and writes for multiple publications. He’s technical at heart and sees “news” in terms of cool tech and its impact on business. Vendors matter less.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

IDG Lays Off 93 in Historic Cut

IDG Communications yesterday laid off 93 employees, mostly in US-based editorial. It was the largest layoff in IDG’s 53-year history. Says IDG CMO Josh London in an email: “This was a difficult decision for the company, but we are grateful to those colleagues whose roles have been affected for their many contributions to IDG.”

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Profile: Ben Kepes, IDG

Ben Kepes used to be a writer who did a bit of investing on the side. Today the enterprise tech influencer is an investor and advisor who does a bit of writing. Why the switch? "I was tired of being played," says Ben. "As journalists we get a very one-sided picture of what's happening."

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Narrative Formulas, Updated

SWMS publishes and periodically updates a list of narrative story types that recur year after year in tech and business media. Today we refresh that list with examples that might spell pitch success for PR pros specializing in B2B IT, especially in times when you have no "news."

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Profile: Katherine Noyes, IDG

Unlike most of the reporters you pitched this year, IDG News Service senior correspondent Katherine Noyes is a former senior copy editor and adjunct college instructor. That makes her a language expert. Her years of covering Linux and open source make her a tech expert, too.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Tech Edit Spotlight: IDG's Contributor Network

Looking to place IT-related contributed content, not just once or twice, but regularly? The fast-growing IDG Contributor Network "is a collection of blogs written by leading IT practitioners about technology trends, business opportunities and the challenges they face every day." The IDG Contributor Network is directed by Joyce Carpenter, who spent eight years building Computerworld's blog network.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Profile: Jim Duffy, managing editor, Network World

“The emphasis, really, is on filling the news hole.”

"It’s got to be intriguing and relevant. That’s the key word – relevant. Relevant to our readers. Relevant to what’s going on in the industry today. Relevant to what’s hot in the industry today."

 

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Sun, 2015-05-24 15:07

It stands for Free Software-Enabled Marketplace. Zenefits and Contently are two examples; the genre is coming on strong. Tomasz Tunguz... Read more

Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

Pages