Mashable

Predictions: A Path to Coverage

Looking for a fresh approach for story pitches, contributed content and client media? Try predictions. They're not just for December anymore. According to Google Trends, interest in predictions as a "media genre" has never been higher. Forbes's 2016 prediction articles drew three times as many readers than the Forbes average.

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Karissa Bell's App Reviews

It's tough to find a Tier 1 reporter willing to review apps each week. Mashable's Karissa Bell is one of them. In studying the apps Karissa has reviewed since late August, we found that utilities, photo apps and games attracted her most often. After that comes a category we'd simply call "fun."

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Six Tier 1 Video Producers Talk Pitching

Not so long ago, if you wanted to place a client in a business video, you'd email a producer you happened to know. If you had a decent story to tell and your client was good on camera, odds are you'd get the hit. Somewhere along the line, "web video" became "web broadcasting" -- and everything changed. 

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Analysis: As Home Pages Fade, You and the Clients Need to Talk

PR pros, read carefully: does this sound like reality to you? People visit web sites to read what interests them. Realizing this, you pitch stories these visitors might read. When they do, the visitors might buy a product or service mentioned, or share the article with others. This indeed may be reality but is less so every day.

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Tech Edit Spotlight: Trends in Tablet Editorial

"The News River." A term first coined by legendary tech industry blogger Dave Winer, the river is simply a long list of most recently published news stories. It has become the staple architecture for not just tablets, but is emerging on the desktop as well. 

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SWMS Profile: Todd Wasserman, business editor, Mashable

Mashable's Todd Wasserman holds an interesting title -- business and marketing editor. Few publications link the two. So to get Todd's attention, pitch a story that addresses both business and marketing. Todd once worked at Brandweek and Adweek, and sees business stories the way CMOs do.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Sun, 2015-05-24 15:07

It stands for Free Software-Enabled Marketplace. Zenefits and Contently are two examples; the genre is coming on strong. Tomasz Tunguz... Read more

Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

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