InfoWorld

IDG Lays Off 93 in Historic Cut

IDG Communications yesterday laid off 93 employees, mostly in US-based editorial. It was the largest layoff in IDG’s 53-year history. Says IDG CMO Josh London in an email: “This was a difficult decision for the company, but we are grateful to those colleagues whose roles have been affected for their many contributions to IDG.”

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A Vendor Wrote It, or Sponsored It. Here's How to Disclose It

A veteran IT editor wrote to remind us that some publications flag contributed and sponsored content more clearly than others. In this InfoWorld example, the author's identity is not seen until the bottom of the article. By contrast, in this Huffington Post example, readers see that the author works for Apigee before they begin reading.

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Profile Update: Fahmida Y. Rashid, InfoWorld

This time last year, InfoWorld senior writer Fahmida Y. Rashid managed the RSA Conference blog. "If journalism is a 10,000-foot view, [at RSAC] I was getting a 20,000-foot view," Fahmida says. And she learned a valuable lesson: security is only part of the picture.

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Profile: Katherine Noyes, IDG

Unlike most of the reporters you pitched this year, IDG News Service senior correspondent Katherine Noyes is a former senior copy editor and adjunct college instructor. That makes her a language expert. Her years of covering Linux and open source make her a tech expert, too.

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It's the First Thing Readers Read

PR pros rarely think about headlines. Yes, it's not their job to write them, and pitching one usually insults your target and could get you blacklisted. But times have changed. Publishing is now software and software is driven by science. Upworthy editors write 25 headlines for each article before choosing one. InfoWorld EIC Eric Knorr holds daily headline meetings with his staff.

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Here's Why That Gatekeeper Rejected Your Contributed Post

Two scenarios dominate your use of SWMS valet consulting these days. One, after a gatekeeper rejects your IT-related contributed post, you send it to us and ask who else might run it. Or two, you'll send us a draft and ask who might run it. In both cases it is usually too late: the piece lacks the context gatekeepers require.

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Tech Edit Spotlight: IDG's Contributor Network

Looking to place IT-related contributed content, not just once or twice, but regularly? The fast-growing IDG Contributor Network "is a collection of blogs written by leading IT practitioners about technology trends, business opportunities and the challenges they face every day." The IDG Contributor Network is directed by Joyce Carpenter, who spent eight years building Computerworld's blog network.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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