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Cheat Sheet: Amazon, Google Reporters

One might ask, "Why do I care about FAANG reporters when FAANGs aren't my clients?" Many of your clients compete, at least indirectly, with one of these behemoths. Health insurers once couldn't imagine Amazon as a competitor. So here are the beat reporters in the big edit shops, as of April 2018.

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SWMS Spot-Check: Mobile Speeds of Top Tech Sites

A target is a target and a hit is a hit, but one day soon you’ll choose which sites to pitch based on how they perform on mobile. One big reason: Google’s algorithms have begun to rank the mobile version of a site’s content. This means that a site’s influence increasingly hinges on how it works on the go.

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SWMS Coverage Analysis: Google Chrome

SWMS Coverage Analysis: Google Chrome
Wednesday, July 08, 2009
 
Who did the best job of covering today's breaking news about Google Chrome becoming a netbook operating system?

For what it's worth, Ars Technica broke the story, shortly before Google itself announced the news in a company blog.

More revealing are the editorial approaches, categorized below:

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 05:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

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