Forbes

SWMS: Covering Sexual Harassment Has Proved Challenging for Media Brands

The price of fairness and accuracy is silence on the moral issues.

Remember this when you pitch editors on thought leadership. At least on this subject, opportunity lies in community.

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SWMS: Jason Pontin's TEDventure; Marshall Kirkpatrick's SXSW Monitoring Tool; Eric Savitz's Exit for PR

Jason Pontin's TEDventure; Marshall Kirkpatrick's SXSW Monitoring Tool; Eric Savitz's Exit for PR

Technology Review's EIC and publisher landed a TED speaking slot. Here's how he did it.

Also this week, an efficient new way to track what's unfolding in Austin, and a 29-year edit vet finds rejuvenation -- and remuneration -- at Brunswick Group.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS: Forbes and Box -- A Case Study in Long-Term Success

Most PR pros want their clients to get as much coverage from as many journalists as possible. Today we showcase the payoff of another path -- investing in a storyteller whose coverage builds upon the narrative year after year.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Thu, 2014-08-14 18:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

Thu, 2014-08-14 18:31

Like you, we saw a crapload of recent keystrokes dedicated to Robin Williams. Not that he didn't deserve it, of course. Here's... Read more

Mon, 2014-08-04 06:58

Content marketing mavens are abuzz about an eBook from Lee Odden and Joe Pulizzi.... Read more

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