OTT on the rise? Will Bezos + Business Insider = events? Going to SXSW V2V? and much more...
The price of fairness and accuracy is silence on the moral issues.
Remember this when you pitch editors on thought leadership. At least on this subject, opportunity lies in community.
Just another buzzword, right? Advertorial has been around forever. Native advertising is subtly different -- and one day will save the publishing business.
Forbes's Eric Savitz is now a partner at Brunswick PR. That says a lot about how hard it is to herd the contributors at modern-day Forbes.
Jason Pontin's TEDventure; Marshall Kirkpatrick's SXSW Monitoring Tool; Eric Savitz's Exit for PR
Technology Review's EIC and publisher landed a TED speaking slot. Here's how he did it.
Also this week, an efficient new way to track what's unfolding in Austin, and a 29-year edit vet finds rejuvenation -- and remuneration -- at Brunswick Group.
Most PR pros want their clients to get as much coverage from as many journalists as possible. Today we showcase the payoff of another path -- investing in a storyteller whose coverage builds upon the narrative year after year.
Top themes from 2012, social media tools to know, why you should be up to speed on native advertising, and more.
Yes, it's short notice. But to glimpse your career's future, register for today's Altimeter Group webinar on converged media.
In studying coverage of this week's Y Combinator Demo Day event in Silicon Valley, we noticed that reporters wrote either for the insider, the outsider or for all.
