Forbes
SWMSTweet: This week's wrap:
OTT on the rise? Will Bezos + Business Insider = events? Going to SXSW V2V? and much more...
SWMS: Covering Sexual Harassment Has Proved Challenging for Media Brands
The price of fairness and accuracy is silence on the moral issues.
Remember this when you pitch editors on thought leadership. At least on this subject, opportunity lies in community.
Tech Edit Spotlight: Native Advertising
Just another buzzword, right? Advertorial has been around forever. Native advertising is subtly different -- and one day will save the publishing business.
SWMSTweet: Eric Savitz's new gig
Forbes's Eric Savitz is now a partner at Brunswick PR. That says a lot about how hard it is to herd the contributors at modern-day Forbes.
SWMS: Jason Pontin's TEDventure; Marshall Kirkpatrick's SXSW Monitoring Tool; Eric Savitz's Exit for PR
Jason Pontin's TEDventure; Marshall Kirkpatrick's SXSW Monitoring Tool; Eric Savitz's Exit for PR
Technology Review's EIC and publisher landed a TED speaking slot. Here's how he did it.
Also this week, an efficient new way to track what's unfolding in Austin, and a 29-year edit vet finds rejuvenation -- and remuneration -- at Brunswick Group.
SWMS: Forbes and Box -- A Case Study in Long-Term Success
Most PR pros want their clients to get as much coverage from as many journalists as possible. Today we showcase the payoff of another path -- investing in a storyteller whose coverage builds upon the narrative year after year.
SWMSTweet: The year end wrap
Top themes from 2012, social media tools to know, why you should be up to speed on native advertising, and more.
SWMS: Altimeter Group's "Converged Media"
Yes, it's short notice. But to glimpse your career's future, register for today's Altimeter Group webinar on converged media.
SWMS: Y Combinator Demo Day
In studying coverage of this week's Y Combinator Demo Day event in Silicon Valley, we noticed that reporters wrote either for the insider, the outsider or for all.