Forbes

Four Formulas for Effective Contributed Content

Publishers these days want contributed voices, not just contributed content. In its online application form, the IDG Contributor Network "asks how many posts would you like to commit to at this time?" Inc. now gives its contributors access to its content management system so they can post as many times as they wish. Forbes pays contributors X for every one-time monthly visitor to their page but 20X if that reader returns to read that contributor's other posts.

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Contributed Content More than Welcome at Inc.

The contributed-content door is wide open at Inc. EIC Jim Ledbetter said today the title has about 200 regular contributors, more than double the total from early this year. The lucky contributors span a variety of roles, from academics and professional writers to consultants and CEOs. Inc. will consider contributors so long as they produce "original, thoughtful commentary... for readers running their own businesses or investing in those businesses."

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Fusion: The Grand Experiment

“Fusion is the most ambitious experiment happening in media right now, and I just wanted to be a part of it." -- Kevin Roose as quoted in Re/code, Oct. 31, 2014

Fusion isn't yet a media brand your clients and bosses will ask about. Yet now is the time to grasp it. Today's most inspired Americans are millennial and multicultural. What media brand will stake its claim as this generation's cornerstone media brand, as Rolling Stone was in the '70s and MTV was in the '80s? Univision and ABC Television want it to be Fusion.

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SWMS: Forbes Freelancer Anders Finger-Wags Fortune

George Anders writes Forbes cover stories. He also writes critiques of Fortune cover stories. He did one last November.  And he did another one this month: "What Fortune Didn't Tell You In Its LinkedIn Cover Story."

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SWMS Tech Edit Spotlight: Contributed Content - Analysis

Part 2 of our Tech Edit Spotlight on Contributed Content

Analysis will include: 

  • More story formats
  • Our complete raw data table, broken down by article title, topic, author, goal and page views/shares
  • Important decision makers you'll want to get to know
Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Profile: Tomio Geron, social markets reporter, Forbes.com

This week we update Tomio Geron, Forbes.com. When he started in 2011 it was broad and ripe for the pitching.  Tomio favored the founders: who are they and why are they interesting. Read on to see how today's coverage has matured.
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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Fri, 2014-08-22 09:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

Wed, 2014-08-20 18:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Thu, 2014-08-14 19:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

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