Publishers these days want contributed voices, not just contributed content. In its online application form, the IDG Contributor Network "asks how many posts would you like to commit to at this time?" Inc. now gives its contributors access to its content management system so they can post as many times as they wish. Forbes pays contributors X for every one-time monthly visitor to their page but 20X if that reader returns to read that contributor's other posts.
The contributed-content door is wide open at Inc. EIC Jim Ledbetter said today the title has about 200 regular contributors, more than double the total from early this year. The lucky contributors span a variety of roles, from academics and professional writers to consultants and CEOs. Inc. will consider contributors so long as they produce "original, thoughtful commentary... for readers running their own businesses or investing in those businesses."
“Fusion is the most ambitious experiment happening in media right now, and I just wanted to be a part of it." -- Kevin Roose as quoted in Re/code, Oct. 31, 2014
Fusion isn't yet a media brand your clients and bosses will ask about. Yet now is the time to grasp it. Today's most inspired Americans are millennial and multicultural. What media brand will stake its claim as this generation's cornerstone media brand, as Rolling Stone was in the '70s and MTV was in the '80s? Univision and ABC Television want it to be Fusion.
Part 2 of our Tech Edit Spotlight on Contributed Content
Analysis will include:
- More story formats
- Our complete raw data table, broken down by article title, topic, author, goal and page views/shares
- Important decision makers you'll want to get to know
Don't pitch contributed content to Forbes tech edit chief Bruce Upbin. He doesn't want to hear from you. Here are excerpts from a conversation we had with him this week.