Forbes

Wired Profile Stirs Journo Angst

Did you catch Christopher Mims on Twitter this week? The WSJ columnist criticized Wired for its newly published profile of Magic Leap, which it calls "the world's most secretive startup." "No one plays the access journalism game in tech better than Wired," he Tweeted, explaining that "Wired's piece on Magic Leap is good, but is it journalism? It reads like an extended, rapturous press release."
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Where are the Engaged Readers? SimilarWeb Stats Can Tell You

Perhaps the most respected tech publication in the industry has the highest bounce rate, the smallest number of page views per visit and the lowest time on site among all major rivals. Which is it? SimilarWeb can tell you, for free. Founded seven years ago this month, SimilarWeb data can reveal dozens of criteria that can help shape your pitch strategies.

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Meet VB's New EIC: Blaise Zerega

VentureBeat will turn ten years old in September. If it's to last another ten, Blaise Zerega will be the guy to chart the course. Blaise began this week as VB's EIC. He won't write much, so don't pitch him an everyday story. Pitch instead the story of the year.

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Edit's Advice to PR in 2015

With 2016 now so close, we thought we'd package what we felt were 2015's most poignant PR takeaways from the many tech and business journalists we interviewed. We kept the list quite short and focused only on the counter-intuitive. Let's get right to it.

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2016: Trends and Opportunities

 

If anyone knows for sure what "mobile content" will look like next year, it should be Forbes, with several apps already out and more on the way. But even Forbes doesn't. That's why last month it held an internal "100% Mobile Day" in which reporters, editors and folks from the sales and PR side brainstormed what "Forbes for your phone" might look like.

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Inside Forbes's '30 Under 30'

On Jan. 4, when Forbes announces who earned a spot on the fifth annual 2016 Forbes 30 Under 30 List, at least two things will happen. One, readers will see what the faces of millennial success look like. And two, we'll see what a media brand can do when print, web, F2F and apps all converge in a single effort. 

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Profile: Bruce Rogers, Forbes

After profiling his work last week, we circled back with Forbes chief insight officer Bruce Rogers to get his own take on how best to approach him. "The first thing for any PR person to know is that 1) I get scores of pitches daily 2) I am not necessarily looking to be pitched. That leaves the rare pitch to which I pay attention that have the following in common:

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CEO Profiles, Parts 1 & 2

We've been studying CEO profiles lately -- because subscribers have been asking us to. Here's what we found. CEO profiles focus either on CEOs getting to the top, or the techniques they use to stay there. The getting-to-the-top pieces are almost always "Can They Do It" stories, portraying a CEO's quest to establish a new marketplace or vanquish entrenched competitors.

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Profile: Adrian Bridgwater, Forbes

"I'm not really a grumpy journalist," says Forbes contributor Adrian Bridgwater. "I just play one on Twitter." The ambiguity suits Adrian well. Though he's most associated with Forbes, where he writes ten to 12 posts a month on enterprise appdev and data management, Adrian writes almost as often (about open source) for Computer Weekly, a TechTarget site.

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Profile: Kashmir Hill, Fusion

Getting to know Fusion senior editor Kashmir Hill is easy -- at least a younger version of her. Spend some time on her now-defunct personal blog. You'll learn that her goal as a journalist is to give people information they can rely on. She dislikes April Fool's Day and feels like it's smart to spend at least one week a year completely off the Internet.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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