events

TechCrunch Launches 'Sessions'

TechCrunch has launched a new event series, Sessions, designed to dive deeply into a single tech topic. Sessions: Justice takes place Jun. 6 in San Francisco. The second, Sessions: Robotics, follows Jul. 17 in Boston. A Los Angeles-based event (AR/VR?) remains unannounced.

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Adam Bryant's New Job: Running NYT's Editorial Events

Adam Bryant has a new job at the New York Times -- editorial director of its events division, NYTLive. Adam deferred our request for an interview, saying he's still "getting his arms around" his new role. He did confirm what is most important to PR pros: he will continue to write his Corner Office column.

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Inside Forbes's '30 Under 30'

On Jan. 4, when Forbes announces who earned a spot on the fifth annual 2016 Forbes 30 Under 30 List, at least two things will happen. One, readers will see what the faces of millennial success look like. And two, we'll see what a media brand can do when print, web, F2F and apps all converge in a single effort. 

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The Mind Behind Fusion Live Events: Cara Rose DeFabio

You won't see potted plants and khaki pants at Fusion live events. That's one of the few things Cara Rose DeFabio is sure of. "I think a lot of it is still uncharted territory," the newly hired Fusion live event experience designer told us. "While [many people] talk about what the future will look like, I'm really excited what the future might feel like." A close friend of Fusion west coast bureau chief Alexis Madrigal and whose Twitter bio describes her as a "culture craving San Fransexual," Cara is tasked with bringing the digital originality of her solo performance career to the Fusion stage.

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Analysis: Now Dawns the Era of F2F Events

All PR pros value coverage. How many value face-to-face events? Too few, considering how important they've become. Most publications find more profits in events than in web advertising. Organizations of all sorts can elevate themselves as thought leaders by successfully recruiting well-known, compelling speakers. Social media has enabled fans of an event to promote it to the like-minded.

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IDG Debuts "Agenda 15" Event

If you're 45 or older you probably remember Agenda, the multi-day symposium hosted by then-InfoWorld EIC (and now successful VC) Stewart Alsop. After a years-long hiatus, Agenda has re-emerged as an "all-new business leadership conference focused on transforming business for the digital world," produced by IDG Enterprise.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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