The Economist

The Economist's 'Lean Back' is Now 'Marketing Unbound'

Lean Back 2.0, The Economist Group's marketing blog, is now called Marketing Unbound, renamed to better reflect its mission as a platform for "progressive" marketers in global corporations. Lean Back "was a great title originally but it needed refreshing," says editor Mercedes Cardona.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Tech Edit Spotlight: Re/code 'Voices'

Re/code may now belong to Vox, but that hasn't stopped PR from coveting placements in Re/code's Voices section. One important piece of good news for PR: Re/code still accepts one-offs. Inc., IDG, Forbes Entrepreneur and other sites prefer contributors who can deliver multiple posts on a given topic. Still others, such as The Economist's Lean Back blog, prefer contributors whose posts consistently deliver strong traffic and shares.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Alexandra Suich, The Economist

The Economist's Alexandra Suich can write about pretty much anything she chooses. For PR that's both good and bad news. When pitching her, where does one start? "What we try to do is pull together what others might write as individual stories and put together bigger ones," Alexandra tells us. "We need to write about things earlier [than others], and we need to avoid repeating what other people are writing about."

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Martin Giles Exits The Economist for Venture Capital

Add The Economist's Martin Giles to the list of tech reporters joining the VC world. Martin yesterday officially joined Wing Venture Capital to "develop deep and actionable insights in core areas of interest to Wing and its portfolio companies." In short, Martin is now private property. We can no longer get access to his prodigious mind for the price of an Economist subscription.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Sun, 2015-05-24 15:07

It stands for Free Software-Enabled Marketplace. Zenefits and Contently are two examples; the genre is coming on strong. Tomasz Tunguz... Read more

Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

Pages