Where would you rather get coverage, Computerworld or Datanami? If you represent a company selling enterprise software, you probably don’t have much of a choice. Visit Computerworld today and you’ll see lots of practical, readable, sharable stories, but nothing like “Spark Gains Momentum With Latest Investment,” or “MariaDB Takes On Teradata, Vertica with Column Store.”
Ben Kepes used to be a writer who did a bit of investing on the side. Today the enterprise tech influencer is an investor and advisor who does a bit of writing. Why the switch? "I was tired of being played," says Ben. "As journalists we get a very one-sided picture of what's happening."
Michael V. Copeland and Jeffrey Davis, from the late Business 2.0, last month launched Story Made Good to create "powerful stories about the future of technology and humanity." On the B2B side, former Computerworld EICs Bill Laberis and Paul Gillin have launched IT Content Experts, focused on generating B2B tech content that drives sales.
It's tougher than ever to determine who covers what in today's tech media. Beats and sections used to be simple. Most publications had ample staffs, and the technology they covered (laptops, networking, printers) were largely unambiguous and well-understood.
Unlike most of the reporters you pitched this year, IDG News Service senior correspondent Katherine Noyes is a former senior copy editor and adjunct college instructor. That makes her a language expert. Her years of covering Linux and open source make her a tech expert, too.
Is the tech narrative endangered? Lately we've cased the web for the kinds of stories we used to see everywhere -- the 600-to-800 word news story about a tech company claiming to have built something better, cheaper or faster, or otherwise out to change the world. We found far fewer than we expected, even where they once were abundant.
It's hard to think of a reporter more experienced than Silicon Angle enterprise editor Paul Gillin. He's a former star reporter at the late, great PC Week, a former Computerworld EIC and the founding editor of TechTarget. He has managed many dozens of reporters over the years and there isn't an aspect of tech editorial he hasn't mastered.
If you're a PR pro under 30, know that Steven J. Vaughan-Nichols was writing about technology before you were born. That doesn't make Steven unpitchable -- but it does make him impervious to clerk-y PR razzle-dazzle. We'll spare you the full measure of his PR laments, except that "it's kind of frightening" to him that "even the big PR firms... throw the "recent [college] graduates" into the deep end, pitching stories they don't fully understand.
Prepare to submit your B2B contributed content to TechBeacon, a new platform designed to guide ambitious IT pros and line-of-business technologists. A placeholder site is live today; a soft-launch is due Apr. 15. Areas of focus: agile, big data, cloud, devops, mobile, performance, security, software quality and startups. Paying the bills for this site is HP, which promises to give TechBeacon full independence.
Kim Nash this week joined the WSJ's CIO Journal as senior writer, after five years at Baseline and more than 20 at IDG's Computerworld and CIO. Taking the WSJ job was "not a difficult decision whatsoever... I'm excited and honored to be here," Kim tells us. "I have a lot of longtime friends at IDG. I know a lot about the company and feel emotionally attached to it... but I can tell you I am thrilled to be here."