CNET News

SWMS Profile: Connie Guglielmo, CNET News

What do you do if you're an editor-in-chief and have reportorial superstars everywhere you look? That's the landscape for Connie Guglielmo, now halfway through her third year as EIC of CNet News. Ultimately, she told us in a recent SWMS interview, her job is to "look at opportunities and add value."

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Analysis: Twitter Analysis Our Way

It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Editorial Teleconference - Caroline McCarthy, CNET News

Caroline McCarthy, CNET News

December 2009
 
Caroline McCarthy patrols a sweet beat: social media, digital advertising and e-commerce as driven by social media. There’s a lot of noise in those market segments, so it’s a good thing that Caroline is very specific in our notes below on the kinds of hooks PR can use to get her attention.
 
Caroline also notes that CNET News readers fall somewhere between the super-enthusiasts who read the Mashables and Ars Technicas, and the disengaged lay people who depend on the New York Times to sort it all out. Some good insights here from a rookie reporter who more than holds her own at one of the industry’s premier titles.
 
 
 
      
 
Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Coverage Analysis: TechCrunch50, Part 2

SWMS Coverage Analysis: TechCrunch50, Part 2
Thursday, September 17, 2009
 
This week's TechCrunch50 conference coverage fell into several buckets. Understanding them might inform your future pitching strategies.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Coverage Analysis: TechCrunch50, Part 1

SWMS Coverage Analysis: TechCrunch50, Part 1
Wednesday, September 16, 2009
 
How many media members will cover your event if you let 'em in free?

If you're TechCrunch, about one-third of them. Thirty-nine of 118 working media members posted at least one item from the two-day start-up showcase which concluded last night in San Francisco. We culled our research from TechCrunch's official media list.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Sun, 2015-05-24 15:07

It stands for Free Software-Enabled Marketplace. Zenefits and Contently are two examples; the genre is coming on strong. Tomasz Tunguz... Read more

Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

Pages