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NewFronts Presage Web Video's Future

Says Emarketer: the average American watches 76 minutes of web video each day. In the wake of 33 presentations at the 2015 NewFronts (which ended today), even more reasons to watch web video are on the way. This SWMS analysis can help refine your storytelling and sense of audience.

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SWMSTweet: CFOWorld, The Daily, Brian Morrissey & Digiday and more

Here are the latest feeds from @SWMSTweet in case you missed  them:

(Not a member? @SWMSTweet is available for all of our News and Research subscribers. Contact sam @ mediasurvey.com to be included.)

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMSTweet & SWMS Facebook Group: Latest Feeds

From our subscriber-only feeds:

* In a blog post last week, Jeremiah Owyang put his finger on another illness plaguing tech journalism today. See if you agree.

* Wired.com senior editor Dylan Tweney saw our recent piece on virtual trade shows and contributed his two cents. It was an unexpected comment coming from a Wired guy.

* Did you ever cut and paste text from a web site that knew you did, and admonished you for doing so? No? Then you've never been to AOL's DailyFinance.com.

Not a member? Friend Sam Whitmore on Facebook and we'll do the rest. Please no forwarding or RT. Thanks!
Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Eric Savitz, Barron's

Eric Savitz, West Coast Editor
Barron’s

Blog:  Tech Trader Daily -  http://blogs.barrons.com/techtraderdaily/ 

Here’s yet another example of a traditional media journalist evolving past the usual rules and regulations of news reporting to keep up with the new media world order. Eric’s shoot-from-the-hip blogging style (no editor required) is on one hand surprising and brave, considering Barron’s mission to create market-moving content. On the other hand, Barron’s has little choice, since financial-blogger competitors have sprung up at AOL and several other prominent places – and then there are the former upstarts such as TheStreet.com and Marketwatch.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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