Recent Research

Big Data Influencers

-- Updated Feb. 24, 2018 -- Though the term "big data" no longer vibrates with chic, there's still huge upside in cultivating not just the reporters but the analysts, bloggers, authors and public speakers gifted in quantification. Some of these folks are targets; others are thought leaders whom reporters might quote.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Insights: Managing Client Expectations

-- Updated Feb. 22, 2018 -- The SWMS Guide to Client Expectation Management is designed for tech PR pros who must deal with unrealistic expectations of clients who want high-profile business title coverage -- and want it immediately. 

While most of this advice is 2006 vintage, it is just as applicable today. The verbatims at the bottom are still valuable.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Cheat Sheet: Which Reporters Cover Rebranding?

This might be the year one or more of your clients decide to rebrand. You could go to beat reporters who cover the company, but it's unlikely they would write about the rebranding as such. For this job you'd need a marketing-minded reporter. Here's a list of candidates, fresh as of Jan. 2018.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Contributed Content Gatekeepers: The Directory

-- Updated Feb. 23, 2018 -- Contributed content is becoming harder than ever to place. Our one-of-a-kind list of gatekeepers is freshly scrubbed and augmented. It's the most popular page on our web site. Enjoy and good luck.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Cheat Sheet: 2018 Broadcast Producers

-- Updated Jan. 25, 2018 -- "We want broadcast in 2018!" Are you hearing that? The clients so rarely understand how difficult it is land a segment, let alone whom to pitch in the first place. Current as of Jan. 2018, here's a list of bookers and producers for a dozen of the biggest network and syndicated shows. The big names.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Who Still Runs Infographics?

-- Updated Feb. 19, 2018 -- Which publications still run infographics? A subscriber recently asked us this good question. The answer is, more than you might think. We found 14 publications that ran infogs recently as edit-driven contributed content, across both B2B and B2C. We have removed the 2017 list as all but one of those publications no longer run infogs.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

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