Recent Research

Reporters Who Write AI Profiles

There's lots of AI coverage out there but few reporters approach the topic through company profiles. And of course the clients love those. So here's our crack at listing the journos who will shine a light on thre companies making news in AI, specifically machine learning.

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Net Neutrality Reporters

This is the year that net neutrality gets put in place. Its implications are still not fully understood yet are expected to be vast. Some of tech media's most talented reporters are monitoring the developments. Here's a cheat sheet for you, current as of July 2017.

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Contributed Content Gatekeepers: The Directory

-- Updated Sep. 11, 2017 -- Contributed content is becoming harder than ever to place. Our one-of-a-kind list of gatekeepers is freshly scrubbed and augmented. It's the most popular page on our web site. Enjoy and good luck.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Deep-Dive: Fintech

“Whose ox will be gored by this?” That’s what EICs often ask reporters when their hot trend pitch seems a little too frothy. Fintech stories always passed this test. Robo-advisors will nuke the brokers! Bitcoin will sink the banks! So will the online lenders!

Those days are over.

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Cover Story Elements: What It Took and What It Still Takes

Back in 2011, for a subscriber, we produced a slide deck titled “Cover Story: What It Takes” and last month rediscovered it deep in a sub-directory. Now here we are in 2017. Had anything changed? Story lengths sure have. Reporters lucky enough to write 2017 narratives almost universally complain of having to trim the copy... 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

The 2017 SWMS Podcast List

Two days ago a subscriber asked us whether we had a current list of podcasts, with pitch contacts and what they were looking for. We didn’t then but we do now. You’ll enjoy perusing our Google Doc with 37 podcasts, iTunes links and enough background to get you started. We color-coded the ones we thought you’d have the best chance of pitching.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

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