Recent Research

SWMS Security Edit Deep-Dive, Part 6: AI, IoT, Cloud, Autonomous

For the final installment of our six-part deep-dive, we're going by the numbers. Which are the publications that deliver the most coverage of the four major "horizontal" security markets -- AI, IoT, cloud and autonomous. Data culled from IT Database.

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Cheat Sheet: US-Based Correspondents for European Publications

Pitching a big-picture story? Consider pitching correspondents for overseas publications. They're paid to spot trech trends that few others see, and to put them in simple perspective for casual readers. If your agency isn't turf-constricted, peruse our list of European media influencers based in the US.

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SWMS Security Edit Deep-Dive, Part 4: Business Coverage

“Get ‘em to write a story about us — just about us,” the clients exhort. In security that’s even tougher to achieve than in most industry segments. Mostly that’s because time-strapped reporters are too busy chasing breaches and threats. Company profiles are as evergreen as stories get.

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SWMS Security Edit Deep-Dive, Part 3: C-Suite

​“Preventive” and “remedial” spring to mind when envisioning coverage for the C-suite. Skills is one of those C-suite evergreen topics, and in 2018 it’s been more of same. And the channel has that dual appeal -- to the product buyers and to the C-titles who own the budget.

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Cheat Sheet: Paid Opps Rates

How much does sponsored content cost these days? In our latest Google Doc, we share contact info, details and rates at 15 top edit shops. In B2B, you'll be surprised at how low the rates can be. Some titles guarantee a certain number of sales leads, or page views, or high-profile visibility on their site. Some will write your content for an additional fee.

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SWMS Security Edit Deep-Dive, Part 2: Fintech, Healthcare

Most earned media in fintech security revolves around threats, with obvious good reason. When you log onto your online banking, you don’t want to see everything zeroed out. But PR pathways do exist. The most positive editorial in the segment reflects the work and thinking of industry associations.

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SWMS Security Edit Deep-Dive, Part 1: Geopolitics, Privacy

Landing security coverage can be crazy tough. We hope this SWMS Security Deep-Dive will make things easier. The report frames the (cyber)security editorial landscape into eight segments with 21 sub-segments. It contains coverage examples within each. The mission is to frame what does get green-lighted, and to suggest roadmaps so you can place similar articles.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Analysis: B2B Tech Edit Q1 2018

In January a subscriber assembling a new-business pitch asked us to shed light on the B2B tech edit scene: what should the prospect do? We're not sure how much light we shed, but here are the questions we were asked to answer, and how we answered them. We omitted the name of the enterprise vendor in question.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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