Recent Edit News and Analysis

Profile: Matt Rosoff, CNBC.com

Tech edit industry veteran Matt Rosoff is a builder. He helped IDG build a web channel and event around BYOD. He built Business Insider’s west coast presence as well as its enterprise tech reporting team. Since January, Matt has built out CNBC’s tech reporting team.

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David Strom on Pitching

We asked David Strom to respond to the same questions that TC Currie answered last month. David, a regular contributor to SWMS, was the founding editor-in- chief of CMP’s Network Computing, a previous editor-in- chief with Tom’s Hardware, and currently runs the Inside Security email newsletter.

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Profile: Andy Patrizio, IT Freelancer

To understand IT trade journalism today, understand Andy Patrizio. The freelancer works at home and writes for multiple publications. He’s technical at heart and sees “news” in terms of cool tech and its impact on business. Vendors matter less.

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TC Currie on Simplicity

There’s long been a divide between techies and non-technical folks who can’t understand new technology. The early success I had in my career came not just from my ability to code, but from my ability to translate between these two groups. That skill was a mainstay throughout the 20+ years I spend in software development.

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Pitch Opp: DisrupTV from Constellation Research

In your quest to land enterprise tech coverage, don’t overlook Constellation Research’s DisrupTV. It’s a weekly web-based video program co-hosted by Constellation CEO R Ray Wang and Salesforce chief digital evangelist Vala Afshar.

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The Truth About CEO Profiles

CEO profiles seem scarcer than ever, while demand for them soars. Each month our subscribers request valet research on “targets” for CEO profiles. There aren’t many and there aren’t enough. This analysis aims to be as constructive and useful as possible. That said, five expert editors tell it like it is.

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Quentin at Google: Six Months In

Once you’ve worked for the WSJ, NYT, Forbes and Fox, what do you do for an encore? You go to work for Google, explaining the cloud. At least that’s what Quentin Hardy did. Six months in, he loves it. He writes, moderates panels and soon will produce videos. Mostly, he gets to go deep and stay deep on the biggest story of our times.

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Pitch Opp: Erick Schonfeld's Traction Technology Partners

If you’ve got enterprise tech startups to publicize, get to know Traction Technology Partners (TTP). Former TechCrunch EIC Erick Schonfeld — who also oversaw IDG’s DEMO conference — co-founded TTC in late 2015 with former Network World exec Neal Silverman and helped build a great business that can make tech PR pros look good for free.

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TC Currie on Pitching, Pt. 1

I’ve been a journalist for a little less than two years at this point, and am not quite over the thrill of getting pitches.  I’m still reading through the pitches I receive, but most journalists I know tell me they barely glance at them because of the sheer volume of pitches they receive every day.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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Wed, 2014-10-29 05:56

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