Recent Edit News and Analysis

Pitch Opp: "Open Future" from The Economist

Having been around since 1843, The Economist has a finely honed instinct for survival. The newspaper’s current editorial custodians, led by EIC Zanny Minton Beddoes, lately sense disturbing shifts in politics, economics and society. These shifts, The Economist believes, bode ill — perhaps for the newspaper itself.

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Lindsay Ciulla: "That Time When..." a Broadcast Coup Fell Through

Several years ago, I had a strong rapport going with an executive producer (EP) from a hot weekday financial market show on behalf of one of my F500 clients. The company’s stock was doing really well and, as a bonus, the EP happened to personally follow the company.

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Cheat Sheet: Amazon, Google Reporters

One might ask, "Why do I care about FAANG reporters when FAANGs aren't my clients?" Many of your clients compete, at least indirectly, with one of these behemoths. Health insurers once couldn't imagine Amazon as a competitor. So here are the beat reporters in the big edit shops, as of April 2018.

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Matt Rosoff: "Been Doing This for 21 Years, Never Seen It This Bad"

“This week I’ve had a record number of people tell me they cannot talk to me because their PR department has blackballed me for no clear reason,” Chrissy Farr Tweeted on Apr. 6. “So glad you opened this door,” Tweeted CNBC editorial director Matt Rosoff the next day. “Every week I am stunned anew by how some PRs assume our business works, vs how it actually works.”

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SWMS Security Edit Deep-Dive, Part 5: Threats and Breaches

Threat-and-breach coverage is by far the biggest topic in security editorial. It’s got the Armageddon thing going for it, which always breeds high numbers of page views and social shares. We once heard a veteran security PR pro refer to covering security as “the crime beat” and he’s not far off.

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Lindsay Ciulla: "That Time When..."

I’d love to say that every single time I’ve worked on a major announcement or campaign, things went perfectly - but that’s unfortunately not exactly how things go in PR. One of the most crushing let-downs is when an exclusive falls through. How do you react? What do you tell your client?

 
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New Security Publication: Decipher

Decipher is the new security site that’s all about hope. The web site launched this week under the direction of editor-in-chief Dennis Fisher and senior managing editor Fahmida Y. Rashid. Both spent years in the IT trades — but that’s not what earmarks Decipher for success.

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The New TechCrunch Design

The new TechCrunch web platform, launched in beta this week, will keep you reading more of what you’ve chosen. And it stands to change how you think of stories and pages. TC's edit direction remains the same — companies, technologies, founders and investors. It’s still about breaking news and smart analysis delivered wryly.

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TC Currie on Diversity & Inclusion

There’s a lot of talk about diversity and inclusion these days. And a lot of eye-rolling. But there’s something genuinely important going on here. In November I was invited to speak on a panel called Meet the Media: Women in Tech Talk Diversity, Inclusion & Equity put on by PRSA-SF and I thought I’d share some highlights.

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Axios and 'Smart Brevity'

When Axios launched in 2016, its founders described its goal as “smart brevity,” or more colorfully, as “Twitter meets The Economist.” Take a look, for example, at Sara Fischer’s most recent Media Trends newsletter and you can see that Axios has succeeded. Observe the form, not necessarily the substance.

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Cool Tool: Tech4Reporters

TechCrunch editor-at-large John Biggs spoke with us last week about Tech4Reporters, a tool designed to help busy reporters understand the technology they’re writing about. It’s a tool John funded himself and he gives it away. Why? He wants journalists to have access to tech experts who don’t expect positive publicity in return for their insights.

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Here's a Sample of Entrepreneur's Monthly Newsletter to Contributors

Courtesy of insights editor Liz Webber, here's a sample of the monthly newsletter than Entrepreneur sends to its contributors. It focuses on tips and tricks and guidance from those who already do it right.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 05:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

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