SWMS Consultation

Sam Whitmore's Media Survey is an independent tech media consultancy that helps PR pros deliver better coverage for their clients. Founded in 1998, the service adds value for many dozens of tech PR agencies and global tech brands across the US with:
* weekly tech media research and analysis, sent in email and posted to our web site
* breaking news bulletins and analysis on our private Tweet stream, SWMSTweet
* weekly profiles of tech media editors and other influencers, audio interviews and coverage analysis
* Tech Edit Spotlights, regular deep-dive analyses of media trends, designed to help the pitching teams
* valet consulting services as requested (pitch analysis, new-business pitch assistance, target identification and much more) 
SWMS helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback:

Jun 5, 2014, at 6:02 PM, Jennifer xxx <[email protected]> wrote:

Hi Sam,
I was hoping you could help me out with a pitch I’ve been having trouble with. My client will be speaking at an event in Mountain View next week and we have been tasked with getting a reporter to attend and meet with our CEO. ... [details]
Any help is much appreciated.

Jun 10, 2014, at 5:49 AM, Jennifer xxx <[email protected]> wrote:

Thanks so much Sam. It looks like [reporter] is going to come. Appreciate your help on this.

May 22, 2014, at 4:45 PM, Keren <keren [email protected]> wrote:

Hey Sam,

Thanks for coming in yesterday! As promised, we're going to start reaching out to you more often. 

Kate and I are working on a showcase event for xxx on xxx in San Francisco. We've included our regular contacts on our invite list, but we'd love to get some fresh faces in local consumer media, as well as specific verticals (retail, education, green, smart cities).

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
Sun, 2015-05-24 15:07

It stands for Free Software-Enabled Marketplace. Zenefits and Contently are two examples; the genre is coming on strong. Tomasz Tunguz... Read more

Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more