Jaikumar Vijayan, Computerworld

Jaikumar Vijayan, senior editor
Computerworld
April 2007
 

The Beat

Information security and data privacy: Breaches, securing enterprise data, regulations and legislation. While security used to be "virus and worms," the focus today has changed to an information risk and operational risk standpoint, says Jai.

 

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Rafe Needleman, CNET

Rafe Needleman
Editor at large, CNET.com
March 2007

 

Today it's all about the blog.

 

Webware, Crave, & Alpha

Webware.com is focused on web apps (or as the enterprise calls it, software-as-a-service) for SMB & consumers and is Job #1 for Rafe these days. Believing that Web 2.0 and SaaS were too much jargon for the average user, the term "Webware" was born and poses the question: "What can I do with this net connection I have?" Rafe and a researcher make up the full-time staff with the rest coming in as contributions from across CNET's editorial teams.

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Peter Rojas, Engadget

Peter Rojas, EIC,
March 2007

 

Three crazy years

A long-time blogger, Peter recalls starting Engadget when the idea that "any web site could be profitable, was a crazy idea in the wake of the dot-com bust." The rest is history and Engadget is now a lean-and-mean operation at the top of the blog heap. "It's a pretty decent business," he says. "It's not MySpace or YouTube… we do all right, cover expenses and can pay writers more and more." Staffers include, Peter, Ryan Block and four other full-timers, supported by a team of freelance contributors.

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Eric Savitz, Barron's

Eric Savitz, West Coast Editor
Barron’s

Blog:  Tech Trader Daily -  http://blogs.barrons.com/techtraderdaily/ 

Here’s yet another example of a traditional media journalist evolving past the usual rules and regulations of news reporting to keep up with the new media world order. Eric’s shoot-from-the-hip blogging style (no editor required) is on one hand surprising and brave, considering Barron’s mission to create market-moving content. On the other hand, Barron’s has little choice, since financial-blogger competitors have sprung up at AOL and several other prominent places – and then there are the former upstarts such as TheStreet.com and Marketwatch.

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Gabe Rivera, Techmeme

Gabe Rivera, editor
March 2007
 
“It’s great if you can actually write an interesting blog.” HitWise and Compete are both companies that publish posts that indirectly promote their product, but provide news and spark all kinds of discussions that come up on Techmeme.” If you can make news that’s great, but most companies can’t do that. Another good strategy is to “find bloggers that don’t get as much attention, but are smart confident guys.” Though they are less trafficked, “a lot are still read by the alpha-bloggers.” Examples: CenterNetworks or StartupSquad instead of TechCrunch. “You might want to engage them instead of the ones that are really busy."
 
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Bruce Upbin, Forbes

Bruce Upbin, Assistant Managing Editor,
Forbes Magazine
February 2007

 

Bruce appreciates a pitch that has "already thought through the story for Forbes. When the email comes it has character, challenge, obstacles overcome, the drama and the result." If you can add to that "disruption -- clear evidence of how this little company is changing the balance of power against a mighty Cisco or Microsoft or Exxon…our stock and trade is little guy picking on big guy."

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Jeffrey O'Brien, Fortune

Jeffrey O'Brien, senior editor
Fortune Magazine
February 2007

 

"Not a 20-minute conversation with founders, but a commitment." Ideally, he "wanted to get them out of the office." What he got was two full days "just talking about Zillow and real estate entrepreneurs etc.," with a trip to a Seahawks game, family, dinner and drinks included. The corporate PR director "was great … accessible and bright … a sounding board…" and not just for Zillow, but for the real estate market in general.

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Larry Dignan, ZDNet

Larry Dignan, Executive Editor News & Blogs www.ZDNet.com
Between the Lines, Anchor Blogger http://blogs.zdnet.com/BTL/
Other ZDNet Blogs: http://blogs.zdnet.com/
January 2007

 

Larry likes doing his own reporting and says he's pretty pitchable especially for bigger trends, i.e. virtualization, data center cooling, start-ups. Just remember, ZDNet is "an enterprise site."

 

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Ashlee Vance, The Register

Ashlee Vance - Editor, U.S. Edition, The Register

http://www.theregister.co.uk/

 

Audience

Based in UK, The Register enjoys 4.4 million uniques a month, with 1.4 million impressions daily - half of those are from U.S. It started out as a "newsletter for chip heads" with lots of microprocessor coverage that "catered to engineers," Ashlee says. From there it began to draw more industry watchers and CEOs. He says they also get "plenty of emails from execs," adding that recent studies have shown a healthy IT buyer crowd.

 

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Stephanie Mehta, Fortune

Stephanie Mehta, senior writer
Fortune Magazine 
January 2007
 

Where tech and media intersect…

...is "what I consider my sweet spot," she says. For years Stephanie has "written a lot about companies as corporate institutions" but now finds it "interesting how traditional telecommunications companies have become distribution platforms for media and content," previously the domain of cable and satellite operators, "and now cable and satellite are moving into where telecom used to dominate."

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