RSS-as-Battleground for the IT Trades

The IT trades compete in many ways, and one of them is with RSS. How many feeds does each title provide? How are they segmented?

We've been studying this lately and here are some nuggets for you:

* eWeek/Ziff Davis Enterprise has 137 feeds, just nine more than Computerworld at 128. Network World has 71, InfoWorld only 21 and InformationWeek even less than that at 19. What a gap! We'll examine additional IT destinations in subsequent SWMS research.

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Bob Buderi, Xconomy.com

Bob Buderi, founder, EIC
Xconomy.com
February, 2008

It's tough to be an entrepreneur and editor-in-chief at the same time, but Bob Buderi does it. The former EIC of MIT Technology Review -- and author of three books -- is building a network of local tech destination web sites -- starting in New England with Xconomy.com. He's publishing articles and hosting face-to-face events, largely for the life science communities.

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"How-To's" Dominate Most Popular Articles

Consumer tech coverage dominated while enterprise tech coverage was all but absent from January's "most e-mailed" and "most popular" articles in the WSJ, NYT, Forbes.com, USA Today and News.com, according to SWMS research.

Here's what else we turned up.

* Photo essays ranked as the first, second or third most popular content at News.com on 12 of the 15 weekdays we studied. Examples: Cracking Open the Xbox 360 Elite (Jan. 14, via TechRepublic) and LEDs in Your Contact Lenses? (Jan. 22). Photo essays typically are fun to view and generate more page views than articles.

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Brian Caulfield, Forbes.com

Brian Caulfield, senior reporter, technology
Forbes.com
 
A former reporter with Red Herring and Business 2.0, Brian Caulfield holds down important beats at Forbes.com. Apple? Amazon? Semiconductors? Consumer electronics in general? That's Brian's turf. Most of his stories have a breaking news angle and are written within a few hours.
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Larry Magid, CBS Radio

Larry Magid, broadcast journalist
CBS, freelance
January 2008
 
Wide and varied distribution Larry's words are available to 400 affiliates and 28 million listeners from CBS – though it’s “not the clipping power of the New York Times,” he says. The CBS Radio components are... Briefs - short clips -- 10 or 20 seconds -- for the CBS hourly news at the top of every hour and/or in the newscast. These are offered to affiliates.
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Jon Swartz, USA Today

Jon Swartz, reporter
USAToday
January 2008
 
SF Tech Staff & beat changes
“We’re reconstituting tech coverage.” Nancy Blair Tech Editor Jon Swartz: His beat is moving more toward social networking. He'll be picking up Yahoo and eBay, Oracle, Symantec, McAfee and “pitching in more on Google”
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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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