SWMS Editorial Teleconference: Peter Rojas, co-founder, GDGT
Submitted by Christy Whitmore on Thu, 2010-01-07 10:52Why should PR pros pay the least bit of attention to gdgt, a site that lacks an edit staff?
Good question. The answer: gdgt is a wide-open platform where you can publish whatever relevant POV you want, so long as you identify your affiliation.
And, the site is run by Peter Rojas and Ryan Block, already two-time winners in the tech media game.
The site’s not even a year old yet, but don’t wait: introduce yourself — and your clients — to a platform of the future. Gdgt goes beyond the article, blog post or video. It’s a gadget community where “fans, folks and vendors” can mix it up.
SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit
Submitted by Sam Whitmore on Tue, 2010-01-05 14:59
January 2010
The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.
For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.
Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.
Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!
SWMS Teleconferences: 2009 Highlights
Submitted by Sam Whitmore on Mon, 2009-12-21 10:57From our SWMS Editorial Teleconference Series:
As 2009 draws to a close, here are some of this year's best takeaways from the SWMS Editorial Teleconference Series. We learn a lot from the editors each year and hope you do, too.
SWMS Analysis: Scalable Content Wars
Submitted by Sam Whitmore on Wed, 2009-12-16 15:03SWMS Analysis: Scalable Content Wars, Pt. 1
12/14/09
The war is on to recruit the world's best bloggers, copy editors and video makers.
SWMS Snapshot: How Demand Media Makes Media
Submitted by Sam Whitmore on Tue, 2009-12-15 22:00In this SWMS-produced clip, we show how Demand Media makes media -- explained visually in just 85 seconds:
Don't Miss This Exciting Churchill Club Panel: "Journalism after Print"
Submitted by Christy Whitmore on Thu, 2009-12-10 13:42Don't Miss This Exciting Churchill Club Panel
"Journalism after Print"
8a - 9:30a -- Fri. Jan. 15
"Journalism after Print"
8a - 9:30a -- Fri. Jan. 15
525 University Ave. 11th floor
Palo Alto, CA
Palo Alto, CA
This is advance info... watch for details at http://www.churchillclub.org
Here's the precis:
SWMS Tweet: WSJ.com tech articles
Submitted by Sam Whitmore on Thu, 2009-12-10 12:5430% of today's WSJ.com tech articles directly relate
SWMS Tweet: Network World's Tech Debate
Submitted by Sam Whitmore on Thu, 2009-12-10 12:52Network World's Tech Debate feature returns Jan. 18.
SWMS Analysis: NYT Bits and Digital Storytelling
Submitted by Sam Whitmore on Wed, 2009-12-09 19:51New lead writer Nick Bilton says to expect "more graphics, audio slide shows, videos and data visualizations" in the New York Times Bits blog.
