Updated June 2016 -- There's a big difference between security reporters and cybersecurity reporters. The latter are politically and militarily connected and compete with world-famous consultants. Here's our take on the top 12 cybersecurity influencers (hat tip to Little Bird for the research assist).
Pitching New York Times management columnist Adam Bryant is like taking an open-book test: all the information is right there, but you can still get it wrong. There are the roughly 400 columns he has written since 2009. He's got the Corner Office book, and others.
If you've had trouble reaching journalists at BuzzFeed, you're not alone. Why is this? Reporters aren't always responsive, as an PR pro can tell you. But there's something else at work here. We spent some time on Glassdoor this week in search of answers.
Looking for a fresh approach for story pitches, contributed content and client media? Try predictions. They're not just for December anymore. According to Google Trends, interest in predictions as a "media genre" has never been higher. Forbes's 2016 prediction articles drew three times as many readers than the Forbes average.
Video typically comes from TV networks and web sites. Increasingly, it will come from special-interest over-the-top (OTT) networks, delivered by apps you load from your mobile device or find pre-loaded on your Apple TV or Roku. This week The Enthusiast Network announced an update to just such an OTT platform, called Motor Trend on Demand.
Event season is heating up. Gigaom this month will announce the speaker lineup for Gigaom Change, its first F2F event under the leadership of CEO Byron Reese. The New Yorker is also getting into the tech event business with the debut of the New Yorker TechFest, chaired by the widely-respected New Yorker editor David Remnick.
Tech PR pros don't need something else to do, but it's probably time to keep an eye on Facebook Live (FBL). Launched last August, FB's live video portal has come of age. Brands, celebrities, tech journalists and mere mortals are broadcasting live every day to large and growing audiences.
It's tougher than ever to determine who covers what in today's tech media. Beats and sections used to be simple. Most publications had ample staffs, and the technology they covered (laptops, networking, printers) were largely unambiguous and well-understood.
Traditional business publications celebrate companies that put stockholders first. NewCo Shift, the media brand launched this month by entrepreneur John Battelle, celebrates a new breed of capitalism that puts people first. That may sound trite. We'll get to why it isn't.