Cybersecurity Reporters

Updated June 2016 -- There's a big difference between security reporters and cybersecurity reporters. The latter are politically and militarily connected and compete with world-famous consultants. Here's our take on the top 12 cybersecurity influencers (hat tip to Little Bird for the research assist).

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New Book: 'Good Charts,' From HBR's Scott Berinato

We've all heard the expression "show me, don't tell me." At least in the workplace, that became just a bit easier last week with the publication of "Good Charts," a book written by Harvard Business Review senior editor Scott Berinato.

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Predictions: A Path to Coverage

Looking for a fresh approach for story pitches, contributed content and client media? Try predictions. They're not just for December anymore. According to Google Trends, interest in predictions as a "media genre" has never been higher. Forbes's 2016 prediction articles drew three times as many readers than the Forbes average.

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OTT Heaven from Motor Trend

Video typically comes from TV networks and web sites. Increasingly, it will come from special-interest over-the-top (OTT) networks, delivered by apps you load from your mobile device or find pre-loaded on your Apple TV or Roku. This week The Enthusiast Network announced an update to just such an OTT platform, called Motor Trend on Demand.

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Fall '16 Event Season Unfolding

Event season is heating up. Gigaom this month will announce the speaker lineup for Gigaom Change, its first F2F event under the leadership of CEO Byron Reese. The New Yorker is also getting into the tech event business with the debut of the New Yorker TechFest, chaired by the widely-respected New Yorker editor David Remnick.

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Watch It -- Here's Facebook Live

Tech PR pros don't need something else to do, but it's probably time to keep an eye on Facebook Live (FBL). Launched last August, FB's live video portal has come of age. Brands, celebrities, tech journalists and mere mortals are broadcasting live every day to large and growing audiences.

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New Tech Brings Broad Edit Labels -- and Pitch Possibilities

It's tougher than ever to determine who covers what in today's tech media. Beats and sections used to be simple. Most publications had ample staffs, and the technology they covered (laptops, networking, printers) were largely unambiguous and well-understood.

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NewCo Shift: Editorial for Responsible Capitalism

Traditional business publications celebrate companies that put stockholders first. NewCo Shift, the media brand launched this month by entrepreneur John Battelle, celebrates a new breed of capitalism that puts people first. That may sound trite. We'll get to why it isn't.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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