Said tech reporter Douglas MacMillan: “I’ve been following a lot of ideas in social media, and looking at how social media is shaping business and shaping society as well.” The year was 2009. Doug was a 25-year-old up-and-comer at McGraw-Hill’s BusinessWeek, covering tech primarily for the BW web site.
Last month we explored four factors that devastated the journalism business. This week we explore four that can save it.
TC Currie says: "I’ve cut way back on conferences this fall -- down from eight (!!!) last year.. With dozens, if not hundreds of talks, each conference takes a lot of prep (unpaid time, BTW). I do a lot of pre-planning to ensure I get the maximum output out of each experience (read: articles my editor will pay for)."
The company’s stock has risen 75 percent this year. Jim Cramer interviewed its CEO last month. Things are going quite well at New Relic. It must be the content marketing, don’t you think? Let’s put it this way: it should surprise no one that a successful cloud-based software company invests vigorously in content and hires tech edit pros who have been there.
I was honored to be asked by an SWMS subscriber to do a valet session on Sharpening Up Media Pitches. Boy was it fun. (I can’t share all of my musings (because the client paid for them, after all), but wanted to share the top three.
TC Currie says... "It’s conference season again. I love going to conferences. I love learning new things and it’s exhilarating to be around thousands of people who are all eager to learn new things. It’s exhausting, but worth it."
What do you do when a publication has a monthly print-web audience of 40 million? If you’re in tech PR, you pitch it. When approaching The Atlantic, you’ll need the touch of a gem cutter. The 160-year-old publication doesn’t see vendors as newsmakers.
We developed the following thoughts in this two-part series while preparing to present last month at a subscriber site. Part 1 explores four factors that devastated the journalism business. Part 2 will explore four factors that can help it flourish once again.