Which publications still run infographics? A subscriber recently asked us this good question. The answer is, more than you might think. We found 18 publications that ran infogs this month as edit-driven contributed content, across both B2B and B2C. We saw others that ran them, with strings attached.
First there was "A/B testing," where a publisher would float two different headlines on their own site and go with the better one. That's still around, but nowadays it's all about "dark testing" on Facebook. TechCrunch does this, as do Refinery29, Fusion and many other titles that publish directly to the FB platform.
A veteran IT editor wrote to remind us that some publications flag contributed and sponsored content more clearly than others. In this InfoWorld example, the author's identity is not seen until the bottom of the article. By contrast, in this Huffington Post example, readers see that the author works for Apigee before they begin reading.
No publisher has more prestige than The Wall Street Journal. But like every publication, it must fight the forces of commoditization that make editorial excellence unprofitable. The WSJ strategy: combine news, data and events into a premium-priced vertical that differentiates from articles-only competitors.
Tech PR pros took a hit this month with the closing of 11 FierceMarkets tech sites and associated newsletters. Fierce did establish a new daily newsletter called FierceTechExec, which "will provide information technology news across a broader portfolio of industries including biotech, healthcare, wireless, retail and more."
Former TechCrunch reporter Alex Wilhelm loves the challenge of his new job as editor-in-chief of Mattermark. "It's a combo of my old job -- writing, reporting and publishing, plus a new layer of [managerial] skills I've had to learn." Alex is on the hunt for smart contributed content -- that isn't ghost-written.
By David Strom, SWMS contributor ---
We have come to the end of an era. It is time to retire a professional title that played a significant role in my own life, that of the Editor-in-Chief, or EIC. It now has little significance for those in online publishing, perhaps because the entire editorial department has collapsed into a single individual.
Which Tier 1 titles are podcasting? In June 2016 we explored the podcast efforts of 11 top titles, listing the shows and their missions, and where there is opportunity, whom to pitch. Here's our spot check, in alphabetical order.
-- Updated Apr. 2017 -- Few topics are more requested in SWMS valet research than, "who oversees contributed content at..." By popular subscriber demand, here's an all-new, expanded contributed content gatekeeper cheat sheet.
We've learned more about Huffington Post's forthcoming, self-service approach to contributed content. Now in beta, it's called HuffPost Contributors. It seems to have two purposes. One, it relieves all HuffPo editors from having to evaluate unsolicited third-party content. And two, it consolidates all contributions in a single platform housed apart from HuffPo proper.