MentionMapp: an Improved Twitter Discovery Tool

If you use Twitter to spot influencers, you absolutely have to make some time for MentionMapp. It’s an easy and fun way to see who has been yapping with whom, but more important, it can lead you to an influencer’s sources and connections without lots of keystrokes and menus.

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Open Letter from "Agency": It Begins "Dear B2B Client..."

Dear B2B client…

We’ve had something important to discuss with you for a while now. We’ve been struggling with not sounding whiny. But with a new year, a new Presidency and a new American era about to begin, what the hell -- it’s time.

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Small Business (SMB)

Small business makes up most of US business. Yet there's such a small amount of media specifically dedicated to it. That's why knowing who the specialists are is so important. Here's a living document on who's who and how to reach them. No fancy formatting: send us what you know and we'll build a shared doc together.

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Behind the InformationWeek Layoffs: The Rise of Interop ITX

Last month's layoffs at InformationWeek (UBM) and eWeek (Quinstreet) saddened PR with good reason. Who still writes 500-word articles about tech vendors -- the ones clients expect? Says UBM EVP Kelley Damore: "That's not the model we're in anymore. It has always been the written word, but now there's so much content out there... we need to rethink this."

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Introducing Axios

Axios soft-launched yesterday. It's the publication Dan Primack left Fortune to join. You can sign up for its newsletters here. The web site debuts late next month. Pitching Axios will be difficult but not impossible. Think Quartz, Bloomberg Gadfly, The Atlantic, The New Yorker.

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Christina Farr on PR Technique

Fast Company senior writer Christina Farr teed off on PR last week. Stated her Nov. 23 Tweet: "PR needs to innovate in 2017: Press releases, embargoes, mail-merge all need to be a thing of the past. Not how journalists work anymore." Considering that Christina once worked in PR herself (Eastwick), her complaints carry extra weight.

Notes from the Field, Nov. 17, 2016

It's hard to imagine the Wall Street Journal without deputy bureau chief Don Clark -- he worked there 23 years. But as of Dec. 15, Don is out the door, having accepted the buyout offered last month by WSJ parent company News Corp. Always quick to return an email, tech PR pros will miss him. Says Don: "That's what they've been telling me -- and it's gratifying."

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SWMS: Notes from the Field, Nov. 10, 2016

AI is it in Silicon Valley these days. But what exactly is it? Is bot coverage a fad? Who are the influencers? And when can I buy a synth? We'll be producing a special report next month on AI edit, an influence map and all the goodies. Meanwhile, based on our conversations, one might want to consider the following...

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Match the First Tweets to the Influencers Who Tweeted Them

Ever look up your first Tweet, or anyone else's for that matter? Examine enough of them and you'll see patterns. Most say what the person is doing or where they're going. Just for fun we looked up First Tweets from 30 tech media influencers. Here are eight of them. Your mission: match the First Tweet with the influencer who Tweeted them.

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Behind The Verge's Redesign -- Platforms & Video

The Verge redesigned today. Gone are the colored tiles -- era over. Instead the site offers a single wide-measure column tailored for finger-flicking. But The Verge is really not about "the site" anymore. It's about platforms and video. That's where the growth is. Home page? RIP.

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Contributed Content Tips: TNW

Ed. note: Lauren Gilmore, contributed content gatekeeper at The Next Web, sent us a comprehensive list of do's and don'ts. Even senior PR pros will learn a thing or two. Here she is.

"I receive 50+ pitches a day. Seriously. Daily. So any time someone wants to know how to pitch to me (or really, these tips span the gamut of any editor's dream inbox)."  

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A Look at 2017, Part 1

Seeing as Bloomberg Businessweek has published its "The Year Ahead" issue, it's probably OK to begin assessing 2017 and what it will bring tech PR pros and the editors they pitch. Today let's keep it simple and consider just one issue -- stunning job losses where print advertising and unions still reign.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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