In case you missed it, here is yesterday's coverage of Omniture Summit 2010 as posted to SWMSTweet. We'll be posting more today. To subscribe to SWMSTweet, visit Twitter.com/SWMSTweet and we will be happy to add you.

Sebastian Rupley oversees GigaOm these days, as a busy reporter and senior editor. You know him from his PC Mag days. He's charged with building a competitive edge in a maddeningly overcrowded blog space. He's joining us because he's all ears: how can you help? Expert sources? Scoops? Remember that Giga Omni Media  comprises several edit brands. Sebastian is an influencer to know.

Shrinking edit staffs have made contributed content more important than ever.

Which outlets publish it? More important, which ones say they do but are becoming overwhelmed with submissions, most of them unacceptable?

Be it a guest blog post or a more formal submission to MSM, there's an emerging art to contributed content. Learn today's tricks and get the visibility your clients expect. 

An off-the-record response from a trade reporter to yesterday's SWMS Alert on the true costs of journo ethics lapses.

Wendy Tanaka now oversees all technology coverage at Forbes. She's not writing much anymore; her edit leadership is now a full-time role, she says.

So if you're a tech PR pro, who better to hear from than the editor setting day-to-day direction? Where does the Forbes Video Network fit in these days? Is there still an emphasis on narratives? 

Listen or watch  to learn Forbes's tech priorities in 2010.

Today's publishers think and act like software developers.

February 2010

To capture the essence of this teleconference, go to the very end of our notes and begin reading backwards.

February 2010

It may not seem that way at first, but read closely and you’ll see that Ben Worthen offered earnest, heartfelt and even useful PR advice.

Ben works in a shop that sells context and early warning. He can’t sell his editors many of the stories he’s already willing to write, let alone the ones you want to pitch him.

Notice what he says about the consolidation and reshaping of the tech industry. That’s what fascinates him.

We suggested to Ben that a big trend was social media functionality showing up in enterprise software. He called that a “one-note” story idea best for the Marketplace section.

Think big with this guy. And think long-term. Oh, and if you find a good lunch spot, let him know about it.

 Facebook items from the week of 2/09/10:

SWMS Teleconference:  Scott Budman, host, NBC TechNow

If only all TV journalists were as tech-savvy as NBC Bay Area’s Scott Budman. Or as responsive to PR.

Your big challenge with Scott is, can you tell your story visually? Will it play well on TV? Scott does blog at NBCBayArea.com. But it’s got to work on TV. That leaves out just about all software. Gadgets? Good. Just about any hardware will do.

Scott also says he’s interested in user-centric pieces, but he has so little time. He’s not going to shoot MOS footage except perhaps in front of an Apple store the night before the iPad goes on sale. So why not shoot some of your own, and send it to him along with a pitch?

That’s our suggestion. But Scott makes many of his own in the notes to your right.