AI is it in Silicon Valley these days. But what exactly is it? Is bot coverage a fad? Who are the influencers? And when can I buy a synth? We'll be producing a special report next month on AI edit, an influence map and all the goodies. Meanwhile, based on our conversations, one might want to consider the following...
Ever look up your first Tweet, or anyone else's for that matter? Examine enough of them and you'll see patterns. Most say what the person is doing or where they're going. Just for fun we looked up First Tweets from 30 tech media influencers. Here are eight of them. Your mission: match the First Tweet with the influencer who Tweeted them.
Ed. note: Lauren Gilmore, contributed content gatekeeper at The Next Web, sent us a comprehensive list of do's and don'ts. Even senior PR pros will learn a thing or two. Here she is.
"I receive 50+ pitches a day. Seriously. Daily. So any time someone wants to know how to pitch to me (or really, these tips span the gamut of any editor's dream inbox)."
Seeing as Bloomberg Businessweek has published its "The Year Ahead" issue, it's probably OK to begin assessing 2017 and what it will bring tech PR pros and the editors they pitch. Today let's keep it simple and consider just one issue -- stunning job losses where print advertising and unions still reign.
Looking to contribute content to the world? Project Syndicate might be a place to do it. Founded in the early 1990s after the collapse of the Soviet Union, non-profit Project Syndicate is a web site that houses commentaries on economic, business and political issues of our time. Its tag line: "The World's Opinion Page."
Currently a freelancer for eWeek and other tech sites, David Needle has reported on tech for more than 30 years. Over that period, he saw quite a few email pitches and became something of an expert on the topic. In a recent email exchange with us, that topic was very much on his mind. Things got started when we sent him this Sept. 29 post in The Atlantic from senior editor James Hamblin.
Bloomberg made news of its own last week. It launched its newest vertical, Bloomberg Technology. It launched Decrypted, a tech podcast, and Fully Charged, a daily e-mail newsletter. It announced two new live-video shows: "Apple This Week" with Mark Gurman and Alex Webb, and "Digital Defense" with Jordan Robertson.
Ben Kepes used to be a writer who did a bit of investing on the side. Today the enterprise tech influencer is an investor and advisor who does a bit of writing. Why the switch? "I was tired of being played," says Ben. "As journalists we get a very one-sided picture of what's happening."
Most PR pros study journalists but not the sites they work for. They miss a lot of insight that way. That's why we love spending time on SimilarWeb, a freemium site that lets you analyze basic audience metrics of any web brand. In February, using SimilarWeb, we studied stats from 15 leading tech news sites and learned a ton. This week we studied the same 15 titles and compared the results.
We learned much in our 15 meetings last week in Chicago and Washington, DC. For example, we learned that some clients live in a time warp. No, Tier 1 reporters don't want to travel to Timbuktu for your press conference or product demo. And only a reporter new to a beat has time for coffee. Also, what's with the quotas and ultimatums?