24 Obscure Titles Worth a Look

If someone asks you, “What are some of the new and emerging publications out there?”, would you know? When someone asked us recently, we stumbled. So we polled influencers and did some digging. The result is our latest SWMS Google Doc, a list of 24 publications spanning urban planning, economics, sports, travel, long-reads… and lots of tech.

Strategies for Black Hat Success

By David Strom --> If you are planning on making an announcement at the Black Hat show next week in Vegas, here are some tips to get better coverage for your clients. As you might know, I have been attending hundreds of conferences over the years and now cover infosec and edit the Inside Security newsletter.

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David Strom: Seven Orgs That Should Give Us Hope

We all know that the Bezos Post and the Grey Lady are doing well selling monthly subscriptions. (During the last three months of 2016, the Times added 276,000 net digital-only subscribers, more than they started the year.) 

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Killer Trigram: 'Will Make You'

If you’re publishing to the Internet, and Facebook shares are your goal, the most powerful headline ingredient you can use is this trigram — “will make you.” That’s the word this week from BuzzSumo, which crunched 100 million headlines from March 1st through May 10.

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WSJ's 'Boss Talk' is Back

WSJ Boss Talk is back on a more-or-less bi-weekly schedule. PR pros seeking to place CEO profiles are rejoicing, as profile opps are scarce. But beware: the Journal exacts its price. In studying the past four installments, we found that it tends to profile only well-known companies...

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SMB Pitch Opp: Mind Your Business on Sirius/XM 111

You may think of Loren Feldman as the SMB guy for Forbes, but he also hosts Mind Your Business, a weekly radio show on Sirius XM 111. Says Loren: “It definitely helps me keep learning – but that’s easy. I have a lot to learn.”

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Profile: Adrienne LaFrance, The Atlantic

Adrienne LaFrance, staff writer for The Atlantic covering tech, never worked in the trades. She never cranked out three stories a day. Adrienne once worked as an investigative reporter in Hawaii and reported for Boston University’s WBUR. She knows “story” crafted from the ground up.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Fri, 2014-08-22 09:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

Wed, 2014-08-20 18:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Thu, 2014-08-14 19:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

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