Tech Edit Spotlight: PureWow

When you think of consumer tech edit for women, which brands come to mind? TheSkimm? Refinery 29? Make sure PureWow is top-of-mind. The seven-year-old, New York-based PureWow has 15 million monthly uniques visiting the web site and three million who opt in for its newsletters. Its Facebook page has more than 1.1 million likes.

Matthew Rothenberg Now Executive Editor at Spiceworks

A builder of IT software and IT community, Spiceworks is now in the IT media business, too. Former eWeek and ZDNet editor Matthew Rothenberg joined the Austin, Tex.-based company this week as executive editor.

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The SWMS AI Deep-Dive

Imagine you’re an EIC. How do you cover AI? The term means little in the rise of bots and agents, NLG, deep learning, robotics and the rest. No staff is big enough to understand it all, let alone own it. No wonder this recent AI primer from Forbes contributor Gil Press already has 200,000 views.

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The Case for IT Central Station and 'Yelp for IT'

If the term “Yelp for IT” doesn’t ring a bell, it soon will. Sites such as TrustRadius, G2Crowd, Peer Insights and Software Advice allow IT pros to post reviews of the products and services they buy, just as Yelp lets consumers share their views of restaurants, nightlife and home services.

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F2F Events: Endangered?

Are tech events on the wane? Quartz last month pulled the plug on The Next Billion, its three-year-old conference series with $1,500 ticket prices. The Bloomberg Technology Conference, historically held each June in San Francisco, is as yet unscheduled for 2017.

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Study: 86% of B2B Video is Viewed on Desktop, Not Mobile

Surprise! Eighty-six percent of B2B video viewing takes place on the desktop, only 14 percent on mobile, according to a recently released study sponsored by SWMS subscriber Vidyard, a Kitchener, Ontario-based video analytics provider.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

TechCrunch Dims the Lights on Contributed Content

If you’ve had difficulty contributing content to TechCrunch gatekeeper Jon Shieber lately, you’re not alone: readers sent us a lot of “what’s-going-on?” emails in recent days. Even after our own email exchange with Jon, it’s still unclear exactly what is going on.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

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We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

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Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

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