Vauhini Vara is not your typical "target." You may remember her as among the first Wall Street Journal reporters to cover Facebook and Twitter. In 2008 she left WSJ for the University of Iowa and a Master's Degree in creative writing. In 2013 she launched the Currency blog at NewYorker.com and oversaw the site's business section.
James Niccolai has departed the IDG News Service to become director of content and media strategy for Bateman Group. Why did he leave IDG after almost 20 years? "I was ready for a change," James said in an email. "I've loved being a journalist but I didn't want to do the same thing all my life."
It's been a year since we last checked in on TechBeacon, the contributed content site produced by HP Enterprise. If you haven't pitched a contributor yet, it's time. "We're accepting applications but only a select few will be added at this stage," says a notice on the web site.
Recode has revamped Code Enterprise, turning the F2F event into two separate experiences. On Mon. Nov. 14 Recode will escort up to 40 attendees to "intriguing [Bay Area] companies that are reshaping the future of work." On Day 2, Recode co-founder Kara Swisher will interview enterprise tech executives from Google, Twilio, Slack and other companies.
Have you ever wanted to really stick it to a reporter? That's what Twitter communications exec Nu Wexler did this week. On Monday, BuzzFeed senior technology reporter Alex Kantrowitz sent a private message to someone familiar with Twitter Engineering, presumably a current employee. Alex asked this person for an off-the-record interview.
Since its launch in 1995, Fast Company always got it right. Not once has it reinvented itself. Sweeping layoffs? Never. Revolving door at the top? Nope. The publication has had only four EICs. The incumbent, Bob Safian, has reigned nine years amid breathtaking changes in publishing and technology.
Adam Bryant has a new job at the New York Times -- editorial director of its events division, NYTLive. Adam deferred our request for an interview, saying he's still "getting his arms around" his new role. He did confirm what is most important to PR pros: he will continue to write his Corner Office column.
Michael V. Copeland and Jeffrey Davis, from the late Business 2.0, last month launched Story Made Good to create "powerful stories about the future of technology and humanity." On the B2B side, former Computerworld EICs Bill Laberis and Paul Gillin have launched IT Content Experts, focused on generating B2B tech content that drives sales.
Good writing isn't always "good." Using a writing-clarity app called Hemingway, SWMS this week analyzed 15 recent articles from authors in a dozen publications. The tool's chief bias: shorter sentences are better. Another: passive voice is used only by poor writers. Oh, and adverbs suck.