Profile: Vauhini Vara, freelancer

Vauhini Vara is not your typical "target." You may remember her as among the first Wall Street Journal reporters to cover Facebook and Twitter. In 2008 she left WSJ for the University of Iowa and a Master's Degree in creative writing. In 2013 she launched the Currency blog at NewYorker.com and oversaw the site's business section.

Recode Relaunches Code Enterprise

Recode has revamped Code Enterprise, turning the F2F event into two separate experiences. On Mon. Nov. 14 Recode will escort up to 40 attendees to "intriguing [Bay Area] companies that are reshaping the future of work." On Day 2, Recode co-founder Kara Swisher will interview enterprise tech executives from Google, Twilio, Slack and other companies.

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BuzzFeed, Twitter Brawl It Up

Have you ever wanted to really stick it to a reporter? That's what Twitter communications exec Nu Wexler did this week. On Monday, BuzzFeed senior technology reporter Alex Kantrowitz sent a private message to someone familiar with Twitter Engineering, presumably a current employee. Alex asked this person for an off-the-record interview.

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SWMS Spotlight: Fast Company

Since its launch in 1995, Fast Company always got it right. Not once has it reinvented itself. Sweeping layoffs? Never. Revolving door at the top? Nope. The publication has had only four EICs. The incumbent, Bob Safian, has reigned nine years amid breathtaking changes in publishing and technology.

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Adam Bryant's New Job: Running NYT's Editorial Events

Adam Bryant has a new job at the New York Times -- editorial director of its events division, NYTLive. Adam deferred our request for an interview, saying he's still "getting his arms around" his new role. He did confirm what is most important to PR pros: he will continue to write his Corner Office column.

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Two Pairs of Top Editors Launch Content Marketing Shops

Michael V. Copeland and Jeffrey Davis, from the late Business 2.0, last month launched Story Made Good to create "powerful stories about the future of technology and humanity." On the B2B side, former Computerworld EICs Bill Laberis and Paul Gillin have launched IT Content Experts, focused on generating B2B tech content that drives sales.

 

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Hemingway: A Cool Writing Tool

Good writing isn't always "good." Using a writing-clarity app called Hemingway, SWMS this week analyzed 15 recent articles from authors in a dozen publications. The tool's chief bias: shorter sentences are better. Another: passive voice is used only by poor writers. Oh, and adverbs suck.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Fri, 2014-08-22 09:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

Wed, 2014-08-20 18:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Thu, 2014-08-14 19:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

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