David Needle on Email Technique

Currently a freelancer for eWeek and other tech sites, David Needle has reported on tech for more than 30 years. Over that period, he saw quite a few email pitches and became something of an expert on the topic. In a recent email exchange with us, that topic was very much on his mind. Things got started when we sent him this Sept. 29 post in The Atlantic from senior editor James Hamblin.

Bloomberg Debuts Tech Vertical, Podcast, Indexes, Video Shows

Bloomberg made news of its own last week. It launched its newest vertical, Bloomberg Technology. It launched Decrypted, a tech podcast, and Fully Charged, a daily e-mail newsletter. It announced two new live-video shows: "Apple This Week" with Mark Gurman and Alex Webb, and "Digital Defense" with Jordan Robertson.

Inside 15 Top Tech Edit Sites: New Insights from SimilarWeb

Most PR pros study journalists but not the sites they work for. They miss a lot of insight that way. That's why we love spending time on SimilarWeb, a freemium site that lets you analyze basic audience metrics of any web brand. In February, using SimilarWeb, we studied stats from 15 leading tech news sites and learned a ton. This week we studied the same 15 titles and compared the results.

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Notes from the Field, Sept. 29, 2016

We learned much in our 15 meetings last week in Chicago and Washington, DC. For example, we learned that some clients live in a time warp. No, Tier 1 reporters don't want to travel to Timbuktu for your press conference or product demo. And only a reporter new to a beat has time for coffee. Also, what's with the quotas and ultimatums?

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SWMS Profile: Connie Guglielmo, CNET News

What do you do if you're an editor-in-chief and have reportorial superstars everywhere you look? That's the landscape for Connie Guglielmo, now halfway through her third year as EIC of CNet News. Ultimately, she told us in a recent SWMS interview, her job is to "look at opportunities and add value."

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Analysis: TechCrunch's Coverage of Startup Battlefield

One week ago, TechCrunch showcased 23 lucky startups as part of TechCrunch Disrupt's Startup Battlefield competition. The winner turned out to be an analytics company that helps gamers play better. The big news for PR -- how do TechCrunch reporters write about cool companies when their bosses say they're cool?

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Tech Edit No Longer Seems to Matter at the Huffington Post

Once among the most powerful voices in the business, the Huffington Post no longer appears committed to tech editorial. Tech editor Damon Beres left in July for a deputy editor's job at Mashable and has not been replaced. "Tech" is no longer broken out on the HuffPo masthead.

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Profile: Vauhini Vara, freelancer

Vauhini Vara is not your typical "target." You may remember her as among the first Wall Street Journal reporters to cover Facebook and Twitter. In 2008 she left WSJ for the University of Iowa and a Master's Degree in creative writing. In 2013 she launched the Currency blog at NewYorker.com and oversaw the site's business section.

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IDG's Niccolai to Bateman Group

James Niccolai has departed the IDG News Service to become director of content and media strategy for Bateman Group. Why did he leave IDG after almost 20 years? "I was ready for a change," James said in an email. "I've loved being a journalist but I didn't want to do the same thing all my life."

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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