A target is a target and a hit is a hit, but one day soon you’ll choose which sites to pitch based on how they perform on mobile. One big reason: Google’s algorithms have begun to rank the mobile version of a site’s content. This means that a site’s influence increasingly hinges on how it works on the go.
Were you alive in 1985? Mike Vizard was reporting tech news and is still at it, freelancing for IT Business Edge and three other titles. Few journalists have more experience and connections. No tech PR pro can afford not to know what Mike told us during his recent 27-minute interview with us.
Our readers had a lot to say about our open letter written from a fictitious B2B agency to a well-meaning fictitious client. A lack of candor often plagues an agency-client relationship after the glow of the kickoff has faded. Our open letter was designed to let agency leaders say what was on their minds.
It was so close. Aaron Tilley was set to end 2016 with his first Forbes cover story, on Nvidia’s powerful and growing presence in artificial intelligence. At the last minute, top management decided to put Donald Trump son-in-law Jared Kushner on the cover. More readers, better newsstand sales.
Where would you rather get coverage, Computerworld or Datanami? If you represent a company selling enterprise software, you probably don’t have much of a choice. Visit Computerworld today and you’ll see lots of practical, readable, sharable stories, but nothing like “Spark Gains Momentum With Latest Investment,” or “MariaDB Takes On Teradata, Vertica with Column Store.”
Last week we published an open letter from a fictitious agency to a fictitious client, urging it to recognize new and daunting realities. We didn’t promote it in last week’s emailer because, frankly, we weren’t sure we should have published it. After all, we analyze tech media for a living. Dispensing business advice to PR agencies isn't something you ask us to do.
In 2017, clients will pose new and challenging questions to their agencies, questions that only tools can answer. In that spirit, we asked the folks at Jumpshot, a San Francisco-based analytics firm, to deliver usable insights in the following SWMS exercise.
Dear B2B client…
We’ve had something important to discuss with you for a while now. We’ve been struggling with not sounding whiny. But with a new year, a new Presidency and a new American era about to begin, what the hell -- it’s time.
Small business makes up most of US business. Yet there's such a small amount of media specifically dedicated to it. That's why knowing who the specialists are is so important. Here's a living document on who's who and how to reach them. No fancy formatting: send us what you know and we'll build a shared doc together.