SWMS Deep-Dive: Fintech

“Whose ox will be gored by this?” That’s what EICs often ask reporters when their hot trend pitch seems a little too frothy. Fintech stories always passed this test. Robo-advisors will nuke the brokers! Bitcoin will sink the banks! So will the online lenders!

Those days are over.

Christina Farr's Next Stop: CNBC

No one moves like Christina Farr. In less than five years she has reported for VentureBeat, KQED, Reuters, Fast Company and as of last month, CNBC. Healthcare became her specialty during that time, and her expertise showed this week on The Today Show, on which she appeared to discuss her scoop about Apple.

AR/VR: Shapes of Things to Come

The first company to sell virtual reality (VR) goggles and gloves, VPL Research Inc., was founded in 1985. How, then, can VR still be seen as an emerging technology? If you’ve ever applied a filter in Snapchat — and who hasn’t? — you’ve used augmented reality (AR). Why does AR seem so exotic?

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Cover Story Elements: What It Took and What It Still Takes

Back in 2011, for a subscriber, we produced a slide deck titled “Cover Story: What It Takes” and last month rediscovered it deep in a sub-directory. Now here we are in 2017. Had anything changed? Story lengths sure have. Reporters lucky enough to write 2017 narratives almost universally complain of having to trim the copy... 

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Pitch 'How' Headlines to Tier 1

You often ask us, "Where can I place a company profile? Who writes them?" At least in the 157 SWMS valet requests we received in Q1, rarely had PR pros considered the ‘how.’ Tier 1s such as Forbes, Fortune, Fast Company and Inc. love those “blueprint” headlines that show readers what success -- in all its aspects -- can look like.

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Introducing 'Crunchbase News'

In Jan. 2016 Alex Wilhelm left a safe, good job at TechCrunch to build a news staff at Mattermark, a startup selling access to rich data on tech startups and investors. Alex is now at rival Crunchbase on a similar mission: infusing smart analysis with numbers that prove the case.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

eWeek Debuts a New Web Site, with More Innovation to Follow

eWeek last week redesigned its web site and launched new personalization features that allow readers to easily follow topics and authors. Coming soon: a content-sharing arrangement with Silicon Angle’s video brand, theCube, as well as a new approach to case studies broadly named “IT Science.”

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

TechCrunch Launches 'Sessions'

TechCrunch has launched a new event series, Sessions, designed to dive deeply into a single tech topic. Sessions: Justice takes place Jun. 6 in San Francisco. The second, Sessions: Robotics, follows Jul. 17 in Boston. A Los Angeles-based event (AR/VR?) remains unannounced.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Thu, 2014-10-09 06:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

Wed, 2014-10-01 12:49

In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

Sun, 2014-08-24 16:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more

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