-- Updated Feb. 19, 2018 -- Which publications still run infographics? A subscriber recently asked us this good question. The answer is, more than you might think. We found 14 publications that ran infogs recently as edit-driven contributed content, across both B2B and B2C. We have removed the 2017 list as all but one of those publications no longer run infogs.
Used bookstores are fun to visit. Who knew that advertising advice written in 1942 would be useful for tech PR more than 75 years later? “How to Write Advertising” was written by an ad pro, Kenneth M. Goode. Miraculously, it’s still in print and available on Amazon. It’s worth the read.
With Axios now attracting an audience of more than 16 million monthly uniques (per SimilarWeb), it’s now a Tier 1 place to be. And it takes contributed content, too. Yes, most of it is about Trump, Russia or UFOs. But there’s a surprising amount of tech-related content as well. This week we analyze three contributions that might inspire you to approach.
It is time to start planning for the annual RSA show. For those of you that haven't been, RSA has become the go-to infosec conference and exhibit of the year, with more than 40,000 attendees expected. It rivals Black Hat in size and scope, and you may think about it like I do -- the anti-Black Hat.
Does an editorial relationship remain valuable when the reporter goes to work for The Information? In so many words, many of our subscribers are asking this. For reasons we explore in our Tech Edit Spotlight, the day soon may come when you’ll have little choice but to approach The Information. Be ready.
Said tech reporter Douglas MacMillan: “I’ve been following a lot of ideas in social media, and looking at how social media is shaping business and shaping society as well.” The year was 2009. Doug was a 25-year-old up-and-comer at McGraw-Hill’s BusinessWeek, covering tech primarily for the BW web site.
Last month we explored four factors that devastated the journalism business. This week we explore four that can save it.
TC Currie says: "I’ve cut way back on conferences this fall -- down from eight (!!!) last year.. With dozens, if not hundreds of talks, each conference takes a lot of prep (unpaid time, BTW). I do a lot of pre-planning to ensure I get the maximum output out of each experience (read: articles my editor will pay for)."
The company’s stock has risen 75 percent this year. Jim Cramer interviewed its CEO last month. Things are going quite well at New Relic. It must be the content marketing, don’t you think? Let’s put it this way: it should surprise no one that a successful cloud-based software company invests vigorously in content and hires tech edit pros who have been there.