What if Forbes journalists became do-it-or-die entrepreneurs, just like the executives they write about? What if beats and assignments became less important than blogger instincts -- and page views were published for all to see?

Pitching infographics is a great new way to get edit attention.

But there's an art to it. The data must be newsworthy. PR must understand edit workflow. But the payoff can be sweet.

We've studied this topic for a year or more. Here's the state of the art.

Many vendors produce good tech content.

But what exactly is "good" vendor content?

Does it need to be as good as "editorial" content? Which vendors do the best job of producing vendor content -- and what did that content actually accomplish? We'll answer those questions and more in this special SWMS Tech Edit Spotlight.

The latest from @SWMSTweet. Brad Stone making moves, Jon Fortt on his new job, Bloomberg BusinessWeek nuggets, pitching TechCrunchTV, and more.

TechCrunch TV creative director Paul Carr is braced for the barbs. He co-hosts a TCTV show preemptively named "Too Long, Didn't Watch." He responds swiftly to viewer criticisms. In this Apr. 25 blog post, Carr concedes that "from a technical standpoint, I have absolutely no idea what I'm doing: I'm a content person, not a broadcasting or technology person -- so I've been busily surrounding myself with people who have been doing that stuff for years." 

Meet David Gelles, reporter for the Financial Times. He's fast becoming the social media maven at an increasingly forward-thinking FT.

PLUS --Bonus audio from FT interactive editor Rob Minto on their evolving visual edit process.
 

The latest from the SWMS subscriber only Facebook group. Not a member yet? Friend Sam Whitmore and we'll do the rest.

Did Bloomberg change BusinessWeek?

Wrong question. The past is gone. 

Based on SWMS analysis of BBW's six most recent print issues, only the following story types now seem to matter: