Profile: Aaron Tilley, Forbes

It was so close. Aaron Tilley was set to end 2016 with his first Forbes cover story, on Nvidia’s powerful and growing presence in artificial intelligence. At the last minute, top management decided to put Donald Trump son-in-law Jared Kushner on the cover. More readers, better newsstand sales.

SWMS IT Media Spot Check, Pt. 2

Where would you rather get coverage, Computerworld or Datanami? If you represent a company selling enterprise software, you probably don’t have much of a choice. Visit Computerworld today and you’ll see lots of practical, readable, sharable stories, but nothing like “Spark Gains Momentum With Latest Investment,” or “MariaDB Takes On Teradata, Vertica with Column Store.”

What You Said About Our Open Letter, 'Dear B2B Client...'

Last week we published an open letter from a fictitious agency to a fictitious client, urging it to recognize new and daunting realities. We didn’t promote it in last week’s emailer because, frankly, we weren’t sure we should have published it. After all, we analyze tech media for a living. Dispensing business advice to PR agencies isn't something you ask us to do.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Who Should Get Review Units? Data Can Tell You.

In 2017, clients will pose new and challenging questions to their agencies, questions that only tools can answer. In that spirit, we asked the folks at Jumpshot, a San Francisco-based analytics firm, to deliver usable insights in the following SWMS exercise.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS IT Media Spot Check, Pt. 1

In the wake of recent layoffs at eWeek and InformationWeek, it’s time to keep a closer eye on the pitch opps that remain across the IT media landscape. To that end, here’s the first of a two-part SWMS IT media spot check. Pitch opps, nuggets and more...

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

MentionMapp: an Improved Twitter Discovery Tool

If you use Twitter to spot influencers, you absolutely have to make some time for MentionMapp. It’s an easy and fun way to see who has been yapping with whom, but more important, it can lead you to an influencer’s sources and connections without lots of keystrokes and menus.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Tue, 2014-10-28 05:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

Fri, 2014-10-24 07:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 08:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

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