IDG edit. dir. John Gallant: Social media drives between 10%- 25% of IDG's enterprise site traffic. IDG's home pages (IW.com, CW.com) get more traffic than its other pages.
The era of "vendor-as-publisher" is here. The trick: finding vendors who grasp publishing's editorial values: clarity, credibility, service.
Got 2 min. to see some good vendor content? It's a primer on botnets -- funny, smart, with a call to action. http://bit.ly/bkfE7h