Caroline McCarthy, CNET News
Caroline McCarthy patrols a sweet beat: social media, digital advertising and e-commerce as driven by social media. There’s a lot of noise in those market segments, so it’s a good thing that Caroline is very specific in our notes below on the kinds of hooks PR can use to get her attention.
Caroline also notes that CNET News readers fall somewhere between the super-enthusiasts who read the Mashables and Ars Technicas, and the disengaged lay people who depend on the New York Times to sort it all out. Some good insights here from a rookie reporter who more than holds her own at one of the industry’s premier titles.