Wall Street Journal

Pitching infographics is a great new way to get edit attention.

But there's an art to it. The data must be newsworthy. PR must understand edit workflow. But the payoff can be sweet.

We've studied this topic for a year or more. Here's the state of the art.

The June round-up from @SWMSTweet:

With big changes to Digits and a new daily video to discuss, Wall Street Journal senior technology editor Julia Angwin makes a return appearance on the SWMS editorial teleconference series. Angwin blogs infrequently and appears occasionally on Digits video. But she manages a team of crack bloggers who produce many Digits posts as well as the product analysis video series called Worth It?

Julia also teases with information about a coming database journalism project and the importance of thinking visually while working on story ideas.

We learned a lot this week from the Gizmodo/iPhone affair -- mostly that the blogs kicked MSM's ass.

Looking for edit leadership? Look to the independents.

Nick Wingfield ranks among the most respected WSJ tech reporters. Nick has thoughts to share about the ingredients of WSJ stories, what constitutes "news" to him, and how WSJ's outlook is evolving overall. He also has more than a decade of experience fielding unsolicited pitches and tells us he wants to discuss what works for him and what doesn't.  

It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.

 Back from 2 months of travel, we have lots to catch up on. In case you missed the live feeds blow is the recap:

PLEASE NOTE SWMS TELECONFERENCE SCHEDULE CHANGE: Mar. 30: Deb Donston and Jason Brooks discuss the new eWeek labs community site. "Social media monitoring tools" now 5/17.

February 2010

It may not seem that way at first, but read closely and you’ll see that Ben Worthen offered earnest, heartfelt and even useful PR advice.

Ben works in a shop that sells context and early warning. He can’t sell his editors many of the stories he’s already willing to write, let alone the ones you want to pitch him.

Notice what he says about the consolidation and reshaping of the tech industry. That’s what fascinates him.

We suggested to Ben that a big trend was social media functionality showing up in enterprise software. He called that a “one-note” story idea best for the Marketplace section.

Think big with this guy. And think long-term. Oh, and if you find a good lunch spot, let him know about it.

The techiest journalists delivered the best iPad coverage today. Hands down.