business magazines

As b-to-b targets have shrunk, CFO Mag looms larger. And from what we hear, it's not an easy title to navigate.

Dave McCann oversees all CFO tech coverage, print and online.

He knows exactly how much tech talk his specialized audience can tolerate. He knows what constitutes "ROI" editorial and shares some insight into how to serve his and CFO's editorial appetite  -- including social media and visuals.

Publishers are software companies. We don't often think of them that way. Increasingly we should,

BusinessWeek's latest reader-editor collaboration, "The Case for Optimism," published late last week, offers less user-generated content -- much less -- than BW's 2008 masterpiece Business@Work.

The following is the SWMS Guide to Client Expectation Management. It's designed for tech PR pros who must deal with unrealistic expectations of clients who want high-profile business title coverage -- and want it immediately.

While most of this advice is 2006 vintage, it is just as applicable today.

Much is riding on Time Inc.'s Fortune Brainstorm: Tech, which kicks off today in Pasadena, CA.

Bloomberg reports today that BusinessWeek is for sale.

Ever wonder if mainstream media outlets operate with two sets of editorial standards -- a stringent one for articles and a looser one for blog posts?

Is there a fundamental flaw in Business Exchange, BusinessWeek's community and content-aggregation site? InformationWeek blogger Bob Evans thinks so. In a Jun. 15 blog post, Evans observed that Google News treats any link contributed to Business Exchange as being from BusinessWeek itself.

BusinessWeek.com will roll out a redesign next week, says editor-in-chief John A. Byrne.