blogs

It's not just about the brands anymore. Dozens of niche blogs and IT sites claim to serve the heart and soul of all the key IT niches. Do they? How can you tell which are the best? How pitchable are the best ones, and who's in charge? What are their needs?

The techiest journalists delivered the best iPad coverage today. Hands down.

NVIDIA this month hired former BusinessWeek consumer tech columnist Steve Wildstrom to cover CES 2010 for NVIDIA's nTersect blog. Unsurprisingly if you know Steve, his posts read just as if they had been written for BusinessWeek.SWMS Analysis: Wildstrom as NVIDIA blogger, Pt. 1

He cranked out six paid blog posts at rates "somewhat better than editorial freelance rates." Disappointingly, the posts drew only eight reader comments in all. Yet this was a big deal. Wildstrom was a BW icon. That he would engage in what he calls "sponsored journalism" (a) is a sign of the times, and (b) may presage more journo-vendor alignment.

 [To watch a two-minute SWMS video interview with Steve Wildstrom, click here.]

 Clear writing matters. How do you measure it?

Legal thought leaders in the blogosphere:

Updated 8/09
Who are the auto mavens at the following titles? Detroit Free Press  -  Detroit News  -  Dow Jones Newswire  -  Economist  -  Financial Times  -  Forbes  -  Fortune  -  LA Times  -  Reuters  -  The Washington Post

Julia Angwin, technology editor
The Wall Street Journal, WSJ.com
August 2009
 
 
Julia Angwin is the innovator in WSJ tech edit. In recent months she launched a new video series and a feature on new applications. She’s the most senior staff expert on social media trends. Save your tactical correspondence for Andrew LaVallee, who runs the Digits blog day to day. Julia wants to hear the big idea, the concept that will get people talking and keep them talking. Remember, she’s the innovator. She’s a franchise builder. And she’s willing to listen.

Ever wonder if mainstream media outlets operate with two sets of editorial standards -- a stringent one for articles and a looser one for blog posts?

TechWeb will stage live TV programming from Interop next week in Las Vegas. After Tuesday's and Wednesday's keynote, "Interop TV" will broadcast from approximately 10a until the show floor closes. It will operate on Thursday as well, though not as late into the day.