AP

swmstweet: The number 1 provider of video to YouTube is not AP -- it's Demand Media. They pay their freelancers, on average, $20 for a one-minute clip.

Considering the power — and sanctity — of the Associated Press, it’s to the institution’s great credit that it has such a helpful PR advocate in the person of Brian Bergstein. He runs the tech show, and he knows his veteran staff quite well. When he says, “think like a reporter and imagine what the second-day take is going to be,” that’s authentic, spot-on advice. We were surprised to learn how up-to-date the AP is on video and slide shows, but AP’s core mission will never change. Write compelling, newsy pieces that subscribing organizations will publish, and that you — the reader — will want to read.