SWMS Tech Edit Spotlight on The Economist
Submitted by Christy Whitmore on Thu, 2010-03-11 17:02After all these years, divining the path to coverage in The Economist never gets any easier.
Most PR agencies think their clients aren't of interest to such a prestigious title.
Not so.
As the editors there might say, “Bollocks!” If your clients truly innovate, or if they’re led by iconoclastic, imaginative executives, PR pros must pursue The Economist. Our PDF lays out the road map for 2010. What’s new with this seemingly ancient magazine? A new emphasis on video and reader engagement.
We've seen PLM covered. Start-up execs like any other. The context is all-important. We share what we learn from our 2010 interviews with those anonymous Economist reporters and editors.
No by-lines? No problem. We name names. Read on.
SWMS Editorial Teleconference: Nicholas Kolakowski, eWeek
Submitted by Christy Whitmore on Thu, 2010-03-11 16:41
Layoffs claimed many an eWeek reporter in recent years, but are we noticing the up-and-comers?
Take a good look at a day in the life of a 21st century trade reporter. eWeek’s Nick Kolakowski has multiple huge beats. He writes, on average, five stories a day. He is inundated with PR pitches.
Yet he is open to PR service. He wants hi-res photography. He’s willing to meet face-to-face with your clients when in New York. He’ll even consider writing about small, up-and-coming companies, albeit in context with behemoths such as Microsoft.
eWeek is all about products and breaking news. Don’t bother pitching trend stories; they’ll never be written. There’s no time. Nick Kolakowski doesn’t have much time to ruminate. He’s on deadline. There goes his phone. He has to go now.
SWMS Alert: MediaGazer -- Curated Automation
Submitted by Sam Whitmore on Mon, 2010-03-08 13:08Techmeme today introduced MediaGazer, which presents "the day's must-read media news on a single page."
SWMSTweet: Omniture Summit 2010
Submitted by Sam Whitmore on Sun, 2010-03-07 22:00In case you missed it, here is yesterday's coverage of Omniture Summit 2010 as posted to SWMSTweet. We'll be posting more today. To subscribe to SWMSTweet, visit Twitter.com/SWMSTweet and we will be happy to add you.
SWMS Editorial Teleconference: Sebastian Rupley, Gigaom
Submitted by Christy Whitmore on Mon, 2010-03-01 22:00
Sebastian Rupley oversees GigaOm these days, as a busy reporter and senior editor. You know him from his PC Mag days. He's charged with building a competitive edge in a maddeningly overcrowded blog space. He's joining us because he's all ears: how can you help? Expert sources? Scoops? Remember that Giga Omni Media comprises several edit brands. Sebastian is an influencer to know.
SWMS Tech Edit Spotlight on contributed content
Submitted by Christy Whitmore on Tue, 2010-02-23 18:02Shrinking edit staffs have made contributed content more important than ever.
Which outlets publish it? More important, which ones say they do but are becoming overwhelmed with submissions, most of them unacceptable?
Be it a guest blog post or a more formal submission to MSM, there's an emerging art to contributed content. Learn today's tricks and get the visibility your clients expect.
SWMS Tweet: Journo reacts to spate of ethics lapses
Submitted by Sam Whitmore on Tue, 2010-02-23 17:38An off-the-record response from a trade reporter to yesterday's SWMS Alert on the true costs of journo ethics lapses.
SWMS Editorial Teleconference - Wendy Tanaka, technology editor, Forbes
Submitted by Christy Whitmore on Sun, 2010-02-21 18:46
Wendy Tanaka now oversees all technology coverage at Forbes. She's not writing much anymore; her edit leadership is now a full-time role, she says.
So if you're a tech PR pro, who better to hear from than the editor setting day-to-day direction? Where does the Forbes Video Network fit in these days? Is there still an emphasis on narratives?
Listen or watch to learn Forbes's tech priorities in 2010.
SWMS Analysis: Publisher as ISV
Submitted by Sam Whitmore on Thu, 2010-02-18 10:00Today's publishers think and act like software developers.
SWMS Editorial Teleconference -Stephen Wellman, Ziff Davis Enterprise
Submitted by Christy Whitmore on Thu, 2010-02-18 07:58February 2010
To capture the essence of this teleconference, go to the very end of our notes and begin reading backwards.Stephen Wellman is purely a 21st century editorial guy. Yes, he can write and report, but he doesn’t. Instead he orchestrates Ziff Davis Enterprise’s daily editorial performances. With intimate knowledge of SEO and web analytics, he knows pretty much at a glance which stories will click and which won’t. He knows which headlines and leads are winners and which aren’t. And he teaches all ZDE reporters and editors what he knows.
To understand how eWeek operates, and all of today’s IT trade reporters, for that matter, spend a few minutes inside the mind of Stephen Wellman.
Your odds of pitching success will rise dramatically.
