The latest subscriber only feeds on VMWorld, TheStartupDigest, The Google Beat, moves at the FT, The Dachis Group and much more...

Former CRN EIC Heather Clancy is now an expert in clean tech/green tech, and enthusiastically wants to discuss the PR possibilities with you. She posts multiple times a day. Learn what she wants and needs, and what makes for a clean/green story in today's changing edit world.

Register for these upcoming SWMS Editorial Teleconferences below:

Visualization and storytelling. This was, and remains, good news for PR. What has Nick learned during his first year at Bits? What are his revised goals, and the associated PR opportunities?

In our latest update from @SWMSTweet and SWMS Online on Facebook:

Fortune, Forbes, Time, Technologizer, WaPo, Techweb, The Wall Street Journal, Wired, Demand Media, Business Insider, tablets, paywalls, crowdsourcing and more.

Sure as you're born, Facebook Places will come up in that meeting or conference call later today. You'll need to be cogent. What's your method?

For what it's worth, here's ours:

As b-to-b targets have shrunk, CFO Mag looms larger. And from what we hear, it's not an easy title to navigate.

Dave McCann oversees all CFO tech coverage, print and online.

He knows exactly how much tech talk his specialized audience can tolerate. He knows what constitutes "ROI" editorial and shares some insight into how to serve his and CFO's editorial appetite  -- including social media and visuals.

Embarking on his third year at the helm of Technologizer, Harry McCracken will take us behind the scenes at one of the industry's most successful tech blogs. As successful as he is, Harry remains approachable, but his success raises the bar for tech PR pros. Here are the latest keys to pitching paydirt.

After ten off-the-record meetings with editors and PR pros last week in New York, here's what we observed:

• more PR firms are thinking visually, not verbally
  
• clients are balking at extra fees for agencies' multimedia capabilities
  
• today's edit leaders want PR to share its technology expertise and experience

The FT's new b-to-b tech section -- "The Connected Business" -- debuts Sept. 15 in print and online. FT veteran Paul Taylor will edit the section and write a new column on home-office and SMB topics.