SWMS Coverage Analysis: Apple's iPad
Submitted by Sam Whitmore on Wed, 2010-01-27 14:34The techiest journalists delivered the best iPad coverage today. Hands down.
SWMS Teleconference: Scott Budman, host, NBC TechNow
Submitted by Christy Whitmore on Wed, 2010-01-27 01:00SWMS Teleconference: Scott Budman, host, NBC TechNow
After NBC Bay Area's Scott Budman is a double-major: an on-camera tech journalist and blogger very much in demand by tech PR. Scott has free reign to cover national topics and does, but being an Oakland native, always has his eyes on the Bay Area tech scene. Join us as we explore Scott's information needs, bearing in mind they're based in both words and video.
SWMS Teleconference: Ben Worthen, The Wall Street Journal
Submitted by Christy Whitmore on Mon, 2010-01-25 22:00Ben Worthen leads an interesting reportorial life these days. The WSJ has him reporting on the likes of Cisco, Microsoft and 
Accenture. But he also bangs out blog items on some of Silicon Valley's coolest places to eat and drink. He was scheduled to appear at a PRSA event last December but was unable to attend. Follow the links below for the Ben Worthen insights you're waiting to hear.
SWMS Alert: IDG's Command-and-Control Center
Submitted by Sam Whitmore on Thu, 2010-01-21 22:00IDG employs more than 70 IT journalists in the U.S. alone. It's great to have such a big resource -- if you can coordinate it and show results. If you can't, it's blood in the water when Sharky the Budget Cutter swims by.
SWMS Analysis: Wildstrom as NVIDIA blogger
Submitted by Sam Whitmore on Thu, 2010-01-21 16:35
NVIDIA this month hired former BusinessWeek consumer tech columnist Steve Wildstrom to cover CES 2010 for NVIDIA's nTersect blog. Unsurprisingly if you know Steve, his posts read just as if they had been written for BusinessWeek.SWMS Analysis: Wildstrom as NVIDIA blogger, Pt. 1
He cranked out six paid blog posts at rates "somewhat better than editorial freelance rates." Disappointingly, the posts drew only eight reader comments in all. Yet this was a big deal. Wildstrom was a BW icon. That he would engage in what he calls "sponsored journalism" (a) is a sign of the times, and (b) may presage more journo-vendor alignment.
[To watch a two-minute SWMS video interview with Steve Wildstrom, click here.]
SWMS Editorial Teleconference -- Robin Wauters, TechCrunch
Submitted by Christy Whitmore on Thu, 2010-01-21 15:35Robin Wauters keeps an eye on the tech scene across the pond. He posts between five and six times a day on a variety of topics ranging from VC to virtual goods.
He’s happy to read your pitch but even if he likes your story idea, he may hand it off to another
TC reporter, who may not like it as much.
TC reporter, who may not like it as much.
TechCrunch reporters use Yammer to coordinate with one another. To boss Mike Arrington, it’s all the same whether Robin writes the piece or anyone else on his staff. So that’s something to beware of if you’re looking to court Robin — or really, anyone else at TC.
Robin works closely with Mike Butcher, who oversees all of TechCrunch’s European coverage. Study these notes: they’ll make a good travel guide for you.
SWMS Analysis: The Dawn of E-Reader Content, and a TechWeb response
Submitted by Sam Whitmore on Thu, 2010-01-14 22:00SWMS Alert: CES Coverage Analysis
Submitted by Sam Whitmore on Mon, 2010-01-11 19:07CES 2010 is something to watch. Sure, you can read about it. But you don't need to. Video alone will do the job.
